Vice President Product Marketing

Vice President Product Marketing (MAR03869)

Marketing BengaluruAbout UsZycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.Start your #CognitiveProcurement journey with us, as you are #MeantforMore We Are An Equal Opportunity Employer: Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.Job DescriptionZycus is looking for a sharp and strategic leader to head our Product & Content Marketing team and to drive our product positioning strategy, develop compelling product positioning and messaging programs; be the expert on our buyer persona and guide our product marketing and go to market through our next phase of growth. You will also communicate a clear, consistent, and creative value proposition for our target markets while acting as the bridge between our go to market teams and product , translating our powerful technology and innovations into compelling narratives that resonate with enterprise procurement decision-makers with agility, creativity, and a digital-first approach. We're looking for a Head of Product Marketing to lead our business, driving growth and adoption for our B2B product suite. Responsibilities: Product Marketing:Develop and execute comprehensive go-to-market strategies for new and existing Zycus products.
Craft compelling product messaging and positioning that differentiates Zycus from the competition.
Own the product lifecycle from roadmap planning to launch and beyond, driving awareness, adoption, and engagement.
Collaborate closely with product development and sales teams to ensure alignment and success. Content Marketing:Build a robust content strategy that attracts, educates, and converts target audiences across various digital channels.
Lead the creation of high-quality content (white papers, case studies, blog posts, webinars, etc.) showcasing Zycus' value proposition.
Manage and optimize the Zycus website for organic search visibility and lead generation.
Oversee paid search and social media campaigns to drive targeted traffic and engagement. Digital Marketing Expertise:Demonstrate a deep understanding of digital marketing (SEO, SEM, social media, email marketing, analytics) and its application in B2B SaaS marketing.
Stay current with emerging trends and technologies in the digital marketing landscape.
Leverage data and analytics to measure and optimize campaign performance. Leadership:Build and lead a high-performing Product & Content Marketing team, fostering a collaborative and creative environment.
Partner with other departments (Product, Sales, Customer Success) to ensure a unified brand voice and marketing strategy.
Effectively communicate marketing goals, plans, and results to senior leadership. Qualifications: 15+ years of experience in B2B marketing, with a strong track record of success in product marketing and content marketing. Proven experience in developing and executing successful go-to-market strategies for SaaS products. Demonstrated expertise in digital marketing channels (SEO, SEM, social media, email marketing, analytics). Deep understanding of the enterprise procurement landscape and Zycus' competitive environment. Excellent written and verbal communication skills, with the ability to create compelling and persuasive content. Strong leadership and collaboration skills, with the ability to build and motivate a team. Passion for technology and innovation, with a "digital-first" mindset. Bonus points: Experience in developing thought leadership content and building strong influencer relationships. Expertise in content marketing measurement and optimization. Understanding of ABM (Account-Based Marketing) strategies. International experience working with diverse markets and cultures. If you are a creative and ambitious marketer who thrives in a fast-paced environment and enjoys challenging the status quo, we encourage you to applyJoin us and become the voice of innovation at ZycusJob Requirement What are we looking for? A great leader who can make a big impact and lead the growth of our business Should be an MBA graduate from a Tier I B-School 15 to 20 years of experience in B2B SaaS marketing  5 Reasons Why You Should Work With Us: Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React. A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization Get a Global Exposure: You get to work and deal with our global customers. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features. About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.Start your #CognitiveProcurement journey with us, as you are #MeantforMore

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