Digital OmniChannel Marketing Lead

15 hours ago


Gurugram, India Hogarth Studios Full time

What you'll do:


  • Plays the role of key client contact, builds trust with clients as their focal point for omnichannel campaign execution
  • Collaborates and aligns to brand campaign objectives and result areas
  • Maintains campaign blueprint. Helps Country and Brand teams with campaign design through data-driven customer insights. Maintains a deep understanding of available data and campaign analytics (both internal and external).
  • Defines test plans, collaborates with teams to monitor performance
  • Overall responsibility for delivering a seamless Omni-channel experience for the brands.
  • Ensures that processes are effectively administered. Establish, maintain, manage all deadlines, dependencies, and deliverables across all internal production, platform vendors, client teams.
  • Proactively manage changes in project scope, identify potential integration risks, and devise contingency plans.
  • Serve as a primary point of contact for Brand and Country teams’, managing effective communication across teams.
  • Keeps track of timelines to ensure project deadlines are met.


What you'll need:


  • 10+ years of campaign execution experience in pharmaceutical/healthcare marketing.
  • Hands on experience in Salesforce marketing cloud (SFMC) for user journeys.
  • Experience with analytics, and customer segment targeting, and tactics is desirable.
  • Strong knowledge of digital marketing in the pharma space, and insight into digital marketing in the medical community as well as outside the industry.
  • Experience analyzing customer metrics, drawing insights, and proposing appropriate action.
  • Understanding of digital and omnichannel marketing channels in pharma.
  • Data driven mindset with 4-6 years of work experience doing quantitative analysis at the digital campaign, customer, channel, and content level. Previous Pharma experience is required.
  • Ability to manage multiple project timelines with critical deadlines and interdependencies.


Good to have:


  • Evaluate and analyze Omnichannel program execution quality vs. industry standards and benchmarks in the digital space and stay apprised on emerging trends and key learnings.
  • Develop key project customer experience metrics and key performance indicators for executive level reporting, monitor, analyze, and report ROI of customer engagement initiatives.


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