Digital Marketing

3 weeks ago


Gurugram, India Adani Digital Labs Full time

Purpose

The incumbent will play a key role in developing and executing marketing strategies to enhance brand visibility and drive business growth. The ideal candidate will have experience in competition benchmarking, digital marketing, social media, influencer marketing, on-ground initiatives, cross-functional collaboration, and end-to-end campaign management. This role offers an exciting opportunity to contribute to the dynamic and innovative digital landscape while upholding Adani's values of sustainability, integrity, and excellence.


Experience

2-4 years of experience in digital marketing, brand marketing, or related field


Roles and Responsibilities

Conduct competition benchmarking to identify market trends and opportunities for brand differentiation

Develop and implement digital marketing strategies to enhance brand visibility and engage target audiences

Manage social media and influencer marketing initiatives to increase brand awareness and customer engagement

Plan and execute on-ground marketing initiatives to support brand campaigns and promotions

Collaborate with cross-functional teams to align marketing strategies with overall business objectives

Lead end-to-end campaign management, including ideation, execution, and performance analysis


Education Qualification

Bachelor's degree in Marketing, Business Administration, or related field


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