Digital Marketing
4 months ago
Purpose
The incumbent will play a key role in developing and executing marketing strategies to enhance brand visibility and drive business growth. The ideal candidate will have experience in competition benchmarking, digital marketing, social media, influencer marketing, on-ground initiatives, cross-functional collaboration, and end-to-end campaign management. This role offers an exciting opportunity to contribute to the dynamic and innovative digital landscape while upholding Adani's values of sustainability, integrity, and excellence.
Experience
2-4 years of experience in digital marketing, brand marketing, or related field
Roles and Responsibilities
Conduct competition benchmarking to identify market trends and opportunities for brand differentiation
Develop and implement digital marketing strategies to enhance brand visibility and engage target audiences
Manage social media and influencer marketing initiatives to increase brand awareness and customer engagement
Plan and execute on-ground marketing initiatives to support brand campaigns and promotions
Collaborate with cross-functional teams to align marketing strategies with overall business objectives
Lead end-to-end campaign management, including ideation, execution, and performance analysis
Education Qualification
Bachelor's degree in Marketing, Business Administration, or related field
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