Assistant Manager-Performance Marketing

3 weeks ago

Gurgaon, India Spinny Full time

Location: Sector 48,GurgaonJob Type: Full-Time (5 Days, Work from Office)Experience Required: 4-8 yrsAbout Us – Autocar IndiaAt Autocar India , we are the country’s most trusted voice in automotive journalism, delivering research-driven insights, expert analysis, and engaging storytelling. Joining our team means being part of a future-focused brand that sets the benchmark for authoritative content along with solving users’ mobility needs.Job OverviewWe are looking for an Assistant Manager- Performance Marketing to join our growing marketing team in Gurgaon . This is a strategic and hands-on role where you’ll be responsible for planning, executing, optimizing, and scaling digital marketing campaigns across Google ads, Meta ads, Affiliate, and other performance channels. The ideal candidate is both analytical and creative, understands customer funnels deeply, and has a proven track record of delivering measurable ROI through performance-driven campaigns.Key ResponsibilitiesCampaign Management & ExecutionPlan, implement, and optimize ROI-driven campaigns across Google Ads and Meta AdsOwn and manage affiliate marketing programs , identifying new affiliate partners and maximizing conversions from existing ones.Drive performance across new emerging channels (e.g., programmatic, native platforms) where relevant.Ensure affiliates are aligned with brand positioning, product offerings, and marketing campaigns. Detect and address fraudulent activity or policy violations promptly.Optimization & AnalyticsMonitor and analyze campaign performance daily, focusing on CAC, LTV, and conversion funnels .Optimize campaigns through rigorous A/B testing, audience segmentation, and creative iteration .Leverage GA4, and other attribution tools to drive actionable insights.Strategy & PlanningDefine quarterly and monthly digital performance strategies aligned with business goals.Collaborate with cross-functional teams (Design, Product, Tech, Sales) to ensure alignment and consistent messaging.Develop innovative growth strategies to scale lead generation and customer acquisition sustainably.Stakeholder ManagementWork with partners to maximize returns from partnerships.Regularly report performance metrics, campaign learnings, and growth opportunities to senior leadership.Preferred SkillsStrong command of Google Ads, Meta Ads Manager, Affiliate Platforms , and related tools.Sound knowledge of digital tools : Google Analytics (GA4), Google Tag ManagerExpertise in conversion tracking, attribution modeling, and funnel optimization .Proficiency in Excel/Google Sheets for campaign performance tracking and reporting.Strong analytical and problem-solving skills with a data-driven mindset.Creative flair to collaborate with design/content teams for compelling ad creatives.Ability to thrive in a fast-paced, performance-driven environment .Qualifications & ExperienceBachelor’s degree in Marketing, Business, or related fields (MBA is a plus).Minimum 4+ years of hands-on experience in managing performance marketing campaigns.Proven track record of achieving growth targets, reducing CAC, and maximizing ROI.Experience in automobile, e-commerce, or consumer tech industries will be an added advantage.Why Join Autocar?A data-driven, high-energy team that values innovation and creativity.Exposure to end-to-end marketing ownership with direct business impact.Dynamic workplace with exciting growth opportunities.

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