New product development specialist

2 days ago


Mumbai, India MCaffeine Full time

About us / Company Overview: m Caffeine is India’s 1st caffeinated personal care brand with an exciting range of caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At m Caffeine, beauty has no colour or gender. It's about you . You are a revolution, a culture, a routine, a high, and essentially now – a Lifestyle . You are Bold, Young, and Confident . Come, join the pack Job Summary: We are looking for a passionate and detail-oriented Senior Market Research & NPD Executive to join our innovation team. This role requires a strong blend of market intelligence, trend spotting, and new product development (NPD) execution. The ideal candidate will collaborate closely with Design, R& D, and Supply Chain teams to lead packaging development and deliver actionable market insights. You’ll be instrumental in ensuring our products are consumer-relevant, competitively positioned, and aligned with brand strategy. Key Responsibilities: Market Research & Innovation Tracking: Monitor global and domestic beauty & skincare trends, innovations, and category movements. Identify white spaces and emerging opportunities for product development. Present insights and recommendations to guide strategic planning. Competition Analysis: Regularly track competitor launches, formats, claims, and packaging trends. Build detailed competition reports to support positioning and differentiation strategies. Packaging Development & Execution: Own the end-to-end packaging development process—from brief to execution. Coordinate with design, R& D, and supply chain to ensure packaging meets timelines, cost, quality, and brand alignment. Identify packaging risks or quality issues early and collaborate on resolutions. Consumer Experience & Feedback Loop: Support in consumer usage tests, packaging trials, and experience studies. Translate feedback into actionable recommendations to improve consumer satisfaction. Key Requirements: Bachelor’s degree in Marketing, Product Management, or a related field. 1–2 years of experience in Market Research, NPD, or Packaging Development—preferably in the Beauty & Personal Care or FMCG industry. Hands-on experience in cross-functional project coordination and launch execution. Strong analytical and problem-solving skills. Proficiency in MS Office (especially Excel and Power Point); familiarity with research tools and databases is a plus. A skincare enthusiast with an eye for design, detail, and innovation. Ability to work in a fast-paced, dynamic environment with multiple stakeholders.



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