New Product Development Specialist

3 weeks ago

Mumbai, India mCaffeine Full time

About us / Company Overview:

mCaffeine is India's 1st caffeinated personal care brand with an exciting range of caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine, beauty has no colour or gender. It's about
you
.

You are a revolution, a culture, a routine, a high, and essentially now – a
Lifestyle
. You are
Bold, Young, and Confident
.

Come, join the pack

Job Summary:

We are looking for a passionate and detail-oriented
Senior Market Research & NPD Executive
to join our innovation team. This role requires a strong blend of market intelligence, trend spotting, and new product development (NPD) execution. The ideal candidate will collaborate closely with Design, R&D, and Supply Chain teams to lead packaging development and deliver actionable market insights. You'll be instrumental in ensuring our products are consumer-relevant, competitively positioned, and aligned with brand strategy.

Key Responsibilities:

Market Research & Innovation Tracking:

  • Monitor global and domestic beauty & skincare trends, innovations, and category movements.
  • Identify white spaces and emerging opportunities for product development.
  • Present insights and recommendations to guide strategic planning.

Competition Analysis:

  • Regularly track competitor launches, formats, claims, and packaging trends.
  • Build detailed competition reports to support positioning and differentiation strategies.

Packaging Development & Execution:

  • Own the end-to-end packaging development process—from brief to execution.
  • Coordinate with design, R&D, and supply chain to ensure packaging meets timelines, cost, quality, and brand alignment.
  • Identify packaging risks or quality issues early and collaborate on resolutions.

Consumer Experience & Feedback Loop:

  • Support in consumer usage tests, packaging trials, and experience studies.
  • Translate feedback into actionable recommendations to improve consumer satisfaction.

Key Requirements:

  • Bachelor's degree in Marketing, Product Management, or a related field.
  • 1–2 years of experience in Market Research, NPD, or Packaging Development—preferably in the
    Beauty & Personal Care
    or
    FMCG
    industry.
  • Hands-on experience in cross-functional project coordination and launch execution.
  • Strong analytical and problem-solving skills.
  • Proficiency in MS Office (especially Excel and PowerPoint); familiarity with research tools and databases is a plus.
  • A skincare enthusiast with an eye for design, detail, and innovation.
  • Ability to work in a fast-paced, dynamic environment with multiple stakeholders.

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