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Growth Marketing Manager

2 months ago

Gurugram, India AiSensy Full time

About AiSensy


We at AiSensy, are building end-to-end WhatsApp based Marketing, and Engagement Platform for Enterprises & growing SMBs.


AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Skullcandy, Vivo, Rentomojo, Physicswallah, Cosco grow their revenues via WhatsApp.


  • Enabling 50,000+ Businesses with WhatsApp Engagement & Marketing
  • 2bn+ WhatsApp Messages done between Businesses and Users via AiSensy
  • Working with top brands like Skullcandy, Vivo, Rentomojo, Physicswallah & more
  • High Impact as Businesses drive 25-60% Revenues using AiSensy Platform
  • Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors


Key Responsibilities:


  • Growth Strategy : Develop and execute a growth marketing strategy focused on user acquisition, activation, and retention to drive business growth.
  • Performance Marketing : Manage and optimize paid marketing channels such as Google Ads, Facebook Ads, and other digital platforms to maximize ROI and achieve business objectives.
  • Data-Driven Decision Making : Use data analytics tools to track, measure, and report on the performance of marketing campaigns. Utilize insights to optimize campaigns and improve conversion rates.
  • Funnel Optimization : Own the customer journey from lead acquisition to conversion, improving key performance metrics at each stage of the funnel.
  • SEO & Content Strategy : Drive organic growth by implementing effective SEO strategies and leveraging content marketing to increase website traffic and engagement.
  • A/B Testing & Experimentation : Implement A/B testing and other experimentation methods to continuously improve conversion rates and marketing efficiency.
  • Cross-Functional Collaboration : Work closely with product, sales, and customer success teams to align marketing efforts with business goals and ensure consistent messaging across all touchpoints.
  • Budget Management : Effectively manage the growth marketing budget, ensuring cost-effective use of resources to achieve maximum returns.
  • Customer Retention & Engagement : Develop marketing strategies to increase customer retention and loyalty, including email marketing campaigns, nurturing funnels, and engagement strategies.
  • Partnerships & Collaborations : Identify and build strategic partnerships and collaborations to enhance marketing efforts and expand brand presence.


Skills & Qualifications :


  • Experience : 5+ years in growth marketing, digital marketing, or performance marketing, preferably in a B2B SaaS environment.
  • Expertise in Digital Channels : Strong understanding of key marketing channels including Google Ads, social media, email marketing, and SEO.
  • Analytical Skills : Proficiency in using data analytics and marketing tools (e.g., Google Analytics, HubSpot, Mixpanel) to measure and optimize campaign performance.
  • Creative Thinking : Ability to think creatively and strategically about growth opportunities, testing innovative approaches to drive results.
  • Project Management : Ability to manage multiple marketing campaigns simultaneously, ensuring timely execution and delivery.
  • A/B Testing & Optimization : Experience with running experiments and A/B tests to optimize the performance of marketing strategies.
  • Collaboration : Strong ability to collaborate with cross-functional teams including sales, product, and customer success.
  • Communication : Excellent verbal and written communication skills, capable of crafting compelling marketing messages.
  • Agility : Ability to adapt quickly to changing market trends and business priorities in a fast-paced environment.