Media & Growth Marketing Manager

4 weeks ago

Gurugram, India Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Media & Growth Marketing Manager

Fixed term contract

As a Media & Growth Marketing Manager for our technology client, you will be responsible for collaborating with APAC-based and regional media agencies and internal stakeholders to manage ongoing media projects and campaigns across key performance and direct response programmes. 

The person will be the day-to-day consultant on media strategy for the programs mentioned above, including but not limited to channel, audience and ad format strategy, best practices and optimisation to attain program efficiency goals.

Role: 

  • Drive media strategy for marketing initiatives across multiple markets APAC, with a focus on SEM, display & potentially app advertising within the gaming industry.
  • Be the primary POC on media for these programs & work closely with cross-functional
  • stakeholders (marketing team and media partners) to ideate, design, and launch media tests and optimisation strategies
  • Plan, coordinate, and work with agency and global stakeholders to execute end-to-end campaigns, including user segmentation, content creation, design, testing, deployment, and performance analysis.
  • Manage past campaign data sets and test learnings around channels, targeting/audience, and creative performance to gather insights to optimise the program.
  • Identify new growth opportunities in performance media via new channels or beta-testing new targeting capabilities or ad formats.
  • Manage agency workflow as it pertains to media, such as reporting, benchmarks and media forecasting.
  • Own stakeholder narratives for internal regional, and global leadership on media plan strategy, reporting, roadmaps and learnings.


You:

  • BA/BS degree or equivalent experience
  • Min 5 years of experience in digital media marketing 
  • Good working knowledge of key performance media channels/formats across Google, Microsoft, key social platforms etc
  • Experience with media planning and identifying testing and optimisations opportunities
  • Strong communication skills to manage communication cross-functionally with marketing teams and media agencies.
  • Data-driven. Reads and understands the data to make metrics-driven decisions.
  • Stays current on evolving media trends, technology, and competitive landscape to bring

opportunities to life.

Experience managing media in other markets like Japan and Korea is advantageous. 

  • Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

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