Digital Marketing Specialist

3 days ago

Esplanade, India Saraf Academy Full time

Job Summary:

We are looking for a creative and results-driven Digital Marketing Executive with 1–2 years of hands-on experience. The ideal candidate should have a solid understanding of SEO, YouTube video marketing, Facebook & Google Ads, and Google Analytics. You will play a key role in developing, implementing, and optimizing digital marketing strategies to increase online presence and drive measurable results.

Key Responsibilities:

Plan and execute SEO strategies to improve website rankings and organic traffic

Create and manage YouTube video content, including optimization for search and engagement

Run YouTube Ads effectively to drive views, subscriptions, and leads.

Expertly handle Facebook & Instagram Ad campaigns, including:

Meta Pixel setup & tracking

Audience segmentation & Lookalike audience creation

Lead generation ads and performance monitoring

Design, launch, and monitor Facebook Ads and Google Ads (Search & Display) campaigns

Create and manage YouTube Ads campaigns to boost views, engagement, and lead generation

Analyze campaign performance using Google Analytics, providing actionable insights

Create LinkedIn content strategies and paid promotions for engagement (preferred).

Monitor trends and competitors in digital marketing to keep strategies fresh and effective

Required Skills:

Strong knowledge of SEO techniques and tools (e.g., Google Search Console, SEMrush, Ahrefs)

Hands-on experience with YouTube marketing and ad campaigns

Proficiency in Facebook Ads Manager and Google Ads

Ability to generate and manage YouTube Ads campaigns effectively

Sound knowledge of Google Analytics for data interpretation and reporting

Creative mindset with good communication and analytical skills

Qualifications:

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

Proven experience of 1-2 years in digital marketing, particularly in performance marketing, SEO, SEM, and data analytics.

Strong understanding of current online marketing concepts, strategy, and best practices.

Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, CRM software, and SEO tools.

Excellent analytical skills and ability to mine data for actionable insights.

Strong communication and organizational skills, with the ability to manage multiple projects simultaneously.

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Schedule:

Day shift

Fixed shift

Education:

Bachelor's (Required)

Location:

Kolkata, West Bengal (Preferred)

Work Location: In person

Education:

Bachelor's (Required)

Experience:

Digital marketing: 1 year (Required)

Location:

Kolkata, West Bengal (Required)

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Ability to commute/relocate:

  • Esplanade, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 1 year (Required)
  • Google Ad Manager: 1 year (Required)
  • Facebook Advertising: 1 year (Required)
  • SEO: 1 year (Required)
  • Linkedin ads: 1 year (Required)
  • Youtube ads : 1 year (Required)

Language:

  • English (Required)

Location:

  • Esplanade, Kolkata, West Bengal (Required)

Work Location: In person

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