Performance Marketing Analyst
1 day ago
Performance Marketing Analyst D2C Food Brand
About the Company:
Pro-To-Grow is a fast-growing D2C baby food & nutrition brand dedicated to providing safe, healthy, and science-backed nutrition solutions for children.
Role Overview:
We are looking for a Performance Marketing Analyst to drive customer acquisition and growth by planning, executing, and optimizing digital campaigns across Google, Meta, and other channels. The role requires hands-on experience in managing D2C food brand campaigns with strong analytical and strategic skills.
Location- Guwahati (Remote/WFH also considered)
Key Responsibilities:
- Plan, execute & optimize paid campaigns (Google Ads, Meta Ads, Affiliate).
- Track & analyze key performance metrics CAC, ROAS, CPL, CVR, LTV.
- Conduct A/B testing for creatives, audiences & landing pages.
- Research parent-focused consumer insights & competitor trends.
- Collaborate with content, design & product teams for high-performing campaigns.
- Build dashboards & ensure compliance with baby food/nutrition ad guidelines.
Job Requirements:
- Bachelors degree in Marketing / Business / Statistics or related field.
- 3-4 years of experience in D2C performance marketing (FMCG, baby care, nutrition preferred).
- Strong knowledge of Google Ads, Meta Ads & Analytics tools.
- Advanced Excel/Google Sheets skills with a data-driven approach.
- Passion for working in the baby food & nutrition space with focus on trust & compliance.
Key KPIs:
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Revenue growth from digital campaigns
Salary: Up to 6 LPA (Based on experience & fit)
Only candidates with prior experience in D2C Food Brand Marketing should apply.
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