Performance Marketing Analyst

3 days ago


Guwahati, Assam, India TNG SOURCE Full time ₹ 6,00,000 - ₹ 8,00,000 per year

Looking for a Performance Marketing Analyst to manage and optimize

digital campaigns across Google, Meta, and other channels to drive customer acquisition

and growth.

Job Responsibilities:

  • Plan, execute & optimize paid campaigns (Google Ads, Meta Ads, Affiliate).

  • Track and analyze KPIs – CAC, ROAS, CPL, CVR, LTV.

  • Conduct A/B testing for creatives, audiences & landing pages.

  • Research parent-focused consumer insights & competitor trends.

  • Collaborate with content, design & product teams for high-performing campaigns.

  • Build dashboards & ensure compliance with baby food/nutrition ad guidelines.

Job Requirements:

  • Bachelor's degree in Marketing/Business/Statistics or related field.

  • 3–4 years of experience in D2C performance marketing (FMCG, baby care, nutrition

preferred).

  • Strong knowledge of Google Ads, Meta Ads & Analytics tools.

  • Advanced Excel/Sheets skills; data-driven mindset.

  • Passion for working in baby food & nutrition, with focus on trust and compliance.

  • Must be from D2C Food brands

KPIs to Own:

  • Customer Acquisition Cost (CAC)

  • Return on Ad Spend (ROAS)

  • Conversion Rate (CVR)

  • Revenue growth from digital campaigns

Work Mode: Remote/Hybrid/Onsite-Guwahati (Any)

Job Types: Full-time, Permanent

Pay: ₹600, ₹800,000.00 per year

Work Location: In person



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