PPC Executive
3 weeks ago
Company Overview
Percoyo Private Limited is a digital marketing company specializing in software development, digital marketing, designing, and technical support. With a team of 11-50 employees, we offer a wide range of services including SEO, SMM, PPC, web designing, and technical support. Our goal is to provide high-quality solutions and support to our clients to help them achieve their business goals.
Job Overview
We are seeking a highly motivated PPC Executive to join our team at Percoyo Private Limited. As a PPC Executive, you will be responsible for managing and implementing pay-per-click (PPC) campaigns to drive business growth and achieve marketing objectives. This is a full-time position based in Bangalore Urban, Karnataka, India, with an opportunity to work in a dynamic and fast-paced digital marketing environment.
Qualifications and Skills
- Fresher with less than 1 year of experience in PPC or digital marketing
- Strong analytical skills with the ability to interpret data and make recommendations
- Proficiency in Microsoft Office, including Excel and Word
- Excellent written and verbal communication skills in English, Hindi, and Kannada
- Knowledge of PPC platforms such as Google AdWords and Bing Ads
- Understanding of SEO principles and best practices
- Certification in Google Ads or relevant PPC platforms is a plus
- Ability to work independently and as part of a team
- Detail-oriented with strong organizational and time management skills
Roles and Responsibilities
- Develop and manage PPC campaigns, including keyword research, ad creation, and bid management
- Monitor and optimize campaigns to maximize return on investment (ROI) and achieve marketing objectives
- Conduct competitor analysis and stay updated with industry trends to identify new opportunities
- Track and analyze campaign performance using various tools and provide regular reports
- Collaborate with cross-functional teams, including designers and content writers, to ensure cohesive campaign strategies
- Optimize landing pages and ad copies to improve conversion rates
- Perform A/B testing to continuously improve campaign performance
- Stay updated with the latest PPC trends and best practices
- Manage budgets and allocate funds effectively
- Monitor and report on campaign performance metrics, making data-driven decisions to improve results
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