Digital Campaign Manager

1 week ago

Bhubaneshwar, Odisha, India IIG Technology Full time

We are seeking a highly skilled and performance-driven Digital Campaign Manager (Paid Ads & Marketing Automation) to lead and optimize our paid advertising efforts across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms . The role requires expertise in marketing automation tools, CRM integration, reporting, and campaign analytics to ensure ROI-focused performance marketing.

Key Responsibilities:

Paid Ads Management

  • Plan, execute, and optimize paid campaigns across Google (Search, Display, YouTube), Meta (Facebook & Instagram), LinkedIn, and other platforms .
  • Manage ad budgets, track KPIs, and ensure campaigns deliver maximum ROI.
  • Conduct keyword research, audience targeting, A/B testing, and bid strategy optimization .
  • Develop retargeting, remarketing, and lead nurturing campaigns .
  • Stay updated with platform changes, new ad formats, and algorithm updates.

Marketing Automation & CRM

  • Handle marketing automation platforms (HubSpot,/Zoho/Salesforce/Meritto/DocEngage etc.) for lead scoring, segmentation, and nurturing.
  • Integrate CRM workflows with ad campaigns to ensure smooth lead flow, tracking, and attribution .
  • Build email drip campaigns, lead nurturing funnels, and remarketing workflows .
  • Ensure seamless CRM reporting and campaign data synchronization .

Analytics & Reporting

  • Monitor campaign performance through Google Analytics, Tag Manager, Data Studio, and platform dashboards .
  • Create weekly, monthly, and quarterly performance reports with insights and recommendations.
  • Analyze campaign performance to identify trends, optimize spend, and improve conversions .
  • Develop dashboards for real-time performance tracking for stakeholders.

Strategy & Coordination

  • Collaborate with creative, SEO, and content teams to ensure campaign messaging aligns with business objectives.
  • Research industry benchmarks and competitor strategies to identify new growth opportunities.
  • Work closely with the sales and business development teams to improve lead quality and closure rates.
Qualifications & Skills:
  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 3–6 years of experience in digital campaign management with hands-on execution of Google, Meta, and LinkedIn Ads.
  • Strong knowledge of Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager , and other paid ad platforms.
  • Proficiency in marketing automation tools & CRMs (HubSpot, Zoho, Meritto, Salesforce, etc.) .
  • Expertise in Google Analytics 4 (GA4), Tag Manager, and Data Studio (Looker Studio) .
  • Strong analytical skills with the ability to translate data into actionable insights .
  • Excellent project management and communication skills.
  • Google Ads / Meta Blueprint / LinkedIn Ads certifications preferred.
Key Attributes:
  • Data-driven mindset with a focus on ROI and performance outcomes .
  • Ability to manage multiple campaigns simultaneously.
  • Strategic thinker with hands-on execution skills.
  • Strong collaboration skills across creative, technical, and sales teams.

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