Digital Marketing Strategist

1 day ago

Bhubaneshwar, Odisha, India beBeeDigital Full time ₹ 15,00,000 - ₹ 25,00,000

We are seeking a highly skilled and performance-driven Digital Marketing Strategist to lead and optimize our paid advertising efforts across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

Key Responsibilities:
  • Develop and execute comprehensive digital campaigns that drive maximum ROI.
  • Manage ad budgets, track KPIs, and ensure campaigns deliver desired outcomes.
  • Conduct keyword research, audience targeting, A/B testing, and bid strategy optimization.
  • Develop retargeting, remarketing, and lead nurturing campaigns.
  • Stay updated with platform changes, new ad formats, and algorithm updates.
Marketing Automation & CRM
  • Handle marketing automation platforms (HubSpot, Zoho, Salesforce, Meritto) for lead scoring, segmentation, and nurturing.
  • Integrate CRM workflows with ad campaigns to ensure smooth lead flow, tracking, and attribution.
  • Build email drip campaigns, lead nurturing funnels, and remarketing workflows.
  • Ensure seamless CRM reporting and campaign data synchronization.
Analytics & Reporting
  • Monitor campaign performance through Google Analytics, Tag Manager, Data Studio, and platform dashboards.
  • Create weekly, monthly, and quarterly performance reports with insights and recommendations.
  • Analyze campaign performance to identify trends, optimize spend, and improve conversions.
  • Develop dashboards for real-time performance tracking for stakeholders.
Strategy & Coordination
  • Collaborate with creative, SEO, and content teams to ensure campaign messaging aligns with business objectives.
  • Research industry benchmarks and competitor strategies to identify new growth opportunities.
  • Work closely with the sales and business development teams to improve lead quality and closure rates.

Bachelor's/Master's degree in Marketing, Business, or related field is required. 3–6 years of experience in digital campaign management with hands-on execution of Google, Meta, and LinkedIn Ads is preferred. Proficiency in marketing automation tools & CRMs (HubSpot, Zoho, Meritto, Salesforce) and expertise in Google Analytics 4 (GA4), Tag Manager, and Data Studio are must-haves. Strong analytical skills with the ability to translate data into actionable insights are essential. Excellent project management and communication skills are also required.

Data-driven mindset with a focus on ROI and performance outcomes is crucial. Ability to manage multiple campaigns simultaneously is a must. Strategic thinker with hands-on execution skills is required. Strong collaboration skills across creative, technical, and sales teams are essential.

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