Senior Manager
3 months ago
PRIMARY LOCATION: Mumbai
JOB SUMMARY:
This role requires understanding of the key brand requirements from consumers lens and providing adequate measures in order to seize possible opportunities for business.
KEY RESPONSIBILITIES:
Liaisioning with various stakeholders (clients, internal etc.) to put together data in various formats for analytics
Running econometric models for driving consumer insights
Preparing brand strategies using advanced modelling with insights taken from multiple researches to address issues and help clients grow successful brands
Helping establish Havas Media as a data centric, agile organization leveraging data across multiple channels and media to drive consumer insights
Analyzing digital campaigns promoted by brand team using the data from Media Agency along with parallel consumer research
Expertise in effectively preparing industry reports, designing questionnaire and discussion guide, monitoring field work, analyzing data and generating valuable insights across industries
Promote cross-media analysis to understand synergy impact between different media channels
PROFILE REQUIREMENTS:
5-7 years of relevant work experience
Post-Graduation in Communication/Advertising/Mass Media/Any other discipline, related professional courses would be an advantage
Worked in a market research agency in a client servicing role or in a media / ad agency in an insights and strategy role will be a plus
Superior communication skills, both internal and client-facing
PREFERRED SKILLS:
Knowledge of Statistical packages such as SPSS / R / SAS / XLSTAT / Python
Superior comfort with processing data and running tools such as TGI and GWI
Understanding of at least two of the following techniques – correspondence analysis, segmentation, linear regression, CHAID, classification techniques, random forest
Understanding of Excel- pivot tables – knowledge of programming would be a plus
About Havas India
Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.
As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.
For more information, visit and follow Havas India on social media.
About Havas Media Network India
Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media, PivotRoots and Arena Media, and specialist brands – Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home).
For more information, visit & follow Havas Media Network on social media.
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