Principal Product Manager

Principal Product Manager – User Experience & Journeys

Location: Bangalore, India

Experience: 6–7+ years in Product Management (B2C, large scale)

About Nykaa Fashion

Nykaa Fashion is one of India's leading lifestyle destinations, serving millions of style-conscious users. With a focus on premium fashion discovery, high-quality user experience, and customer delight, we're reimagining how users engage with fashion online — from the very first onboarding interaction to their post-purchase experience.

Role Overview

We are looking for a Principal Product Manager to lead design-centric, customer-first product journeys across our key fashion funnels — from onboarding and profiling to product details, wishlist, sizing, loyalty, and beyond. This is a high-impact, senior IC role where you will own end-to-end user experiences for our style-first, fashion-forward audience , and deliver creative yet business-aligned solutions at Nykaa Fashion.

You will partner closely with Product Designers, Frontend Engineers, and Product Analytics to craft experiences that delight users while driving measurable business growth.

Key Responsibilities

• Own & Shape End-to-End Journeys: Lead the vision, strategy, and execution for core customer-facing journeys including onboarding, profiling, product discovery, sizing, PDP, wishlist, order confirmation, and loyalty experiences.
  • Design-Centric Problem Solving: Collaborate extensively with product designers to craft visually delightful and highly intuitive interfaces optimised for fashion shoppers.
    • Data-Driven & Experimentation-Led: Build hypotheses, run A/B tests, analyse results, and iterate rapidly to improve conversion, engagement, and retention.
      • First-Principles Thinking: Tackle ambiguous problems with structured thinking, deep user empathy, and creative solutioning that goes beyond templates.
        • Frontend Depth: Work closely with frontend engineering teams across app and web platforms to deliver pixel-perfect, high-performance experiences.
          • Scale Mindset: Operate at Nykaa Fashion's scale, making decisions that balance design craft with engineering and business constraints.
            • Business Alignment: Ensure user journeys are tightly linked to strategic business goals, such as conversion uplift, retention growth, and high-value customer engagement.
              • Cross-Functional Leadership: Work with marketing, category, loyalty, and operations teams to deliver experiences that enhance the full customer lifecycle.

What We're Looking For

• Experience: 6–7+ years of product management in high-scale B2C companies (fashion, e-commerce, food-tech, or similar).
  • Design Sensibility: Proven track record of delivering exceptional, design-led customer experiences.
    • Scale Experience: Worked in environments with millions of monthly active users and high-frequency transactions.
      • Experimentation Expertise: Skilled in designing and interpreting A/B tests to make informed product decisions.
        • Frontend Product Depth: Strong understanding of app & web FE engineering constraints and capabilities.
          • Analytical Rigor: Proficient in using product analytics tools (e.g., Amplitude, Mixpanel, GA) for decision-making.
            • Creative Problem Solving: Ability to combine user empathy, first-principles thinking, and business acumen.
              • Collaboration Skills: Strong communicator and influencer, able to rally designers, engineers, and business stakeholders toward a common vision.

Why Join Us

At Nykaa Fashion, you'll work at the intersection of design craft and business impact . You'll be solving complex problems for millions of fashion shoppers, shaping the future of premium e-commerce in India, and working with a passionate team that values creativity, experimentation, and user delight.