Head of Marketing

4 weeks ago

Vadodara, India Recur Club Full time

About Recur Club We’re building the category-defining brand for business debt. Recur Club is India’s first AI-native debt marketplace, reimagining how businesses access capital. We empower founders by connecting them directly with lenders through a technology-first, agent-driven ecosystem that removes friction from the traditional debt process. Our platform leverages AI to automate underwriting, match businesses with the right capital partners, and drastically reduce turnaround time. When a founder, CFO, or lender thinks about debt capital or a business loan, we want them to instinctively “Think Recur, when They Think Debt .” We’re looking for a Head of Marketing who can own that long-term brand mission and the performance engine behind it. You’ll directly work with the Founder and lead a lean team of 4. At the same time, be responsible for all core marketing levers (ABM, Paid Ads, SEO & Website, Events & Partnerships, Social, PR, Sales Enablement, Nurture & Content) and the KPIs attached to them – from MQLs to pipeline contribution and cost per lead. What you’ll do 1. Own and grow the Recur brand Craft and continuously sharpen our narrative: who we are, what we stand for, and why “Think Debt, Think Recur” is the default choice for founders and lenders. Build a consistent brand across website, content, events, PR, social, and product touchpoints. 2. Build a content and thought-leadership engine Turn our learnings, credit insights and founder stories into sector notes, playbooks, videos, newsletters, podcasts and events. Make Recur a go-to voice on business debt, revenue-based financing and AI-native lending. 3. Run the full-funnel marketing machine Own targets across ABM, Paid (Google/), SEO & website, events, PR, newsletters and pipeline nurturing. Partner closely with Sales and Founders to ensure marketing is driving quality opportunities and revenue, not just leads. 4. Use AI as an accelerator (not a gimmick) Use AI tools and workflows to scale personalised nurturing, content repurposing, video snippets, research and lead enrichment. Design smart, automated journeys, but keep the brand voice and storytelling distinctly human. 5. Orchestrate events, partnerships and PR Build a calendar of events, founder meetups, webinars and partner collaborations that reinforce “Think Debt, Think Recur”. Drive strategic PR placements and narratives that shape the category, not just announce features. You might be a fit if: 6+ years of experience in B2B marketing (fintech a plus) with ownership of brand and revenue-linked KPIs. You understand how to build a compounding brand: clear positioning, distinctive voice, and consistent storytelling over the years. You’re comfortable across brand, content, demand gen and sales enablement – and know how to balance long-term brand building with short-term pipeline needs. You’re curious and hands-on with AI in marketing, using it to speed up research, content and nurture, while keeping strategy and creativity firmly in your hands. You enjoy working closely with founders, product and sales in a high-ownership, early-stage environment.

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