Business experts- Martech, Client servicing

3 weeks ago

Mumbai, India Hansa Cequity Full time

Job Description:

Hansa Cequity is one of the leading data driven, connected CX services provider in India. It provides integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably.

With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our teams glean out insights and understand our clients customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment. Our key objective is to drive measurable business growth for clients.

We stand among the top 50 analytics company in India.

Please visit  for further understanding.

LinkedIN page :
 

Key Responsibilities:

  • Assist in developing strategies to drive growth and profitability within the BFSI/ Retail/FMCG segment.
  • Support MarTech, CRM, and Loyalty initiatives to improve customer retention and maximize Customer Lifetime Value (CLV).
  • Collaborate with teams like Data Analytics, Data Science, Campaign, Digital, and Customer Experience to improve customer journeys and experiences.
  • Help implement customer lifecycle management (CLM) strategies to enhance the overall customer experience.
  • Monitor key metrics and analytics to evaluate marketing campaigns and identify areas for improvement.
  • Stay updated on trends in MarTech, CRM to spot opportunities for innovation and growth.

· Leverage data analytics to generate actionable business insights, identifying emerging patterns and trends that inform strategic decision-making and drive business performance.

Qualifications:

  • Experience or understanding of MarTech, CRM, and Loyalty management.
  • Strong communication and teamwork skills to collaborate with cross-functional teams.
  • Basic knowledge of customer retention strategies and lifecycle management.
  • Ability to learn and apply data insights to improve marketing and customer experiences.
  • Enthusiastic and results-driven, with a passion for customer success.
  • Ability to thrive in a fast-paced environment and learn new tools and techniques quickly.

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