Relationship Manager

3 weeks ago

Delhi, India HDFC Bank Limited Full time
Job

Name

PA

(Business

Unit)

:

Relationship

Manager

Retail

AgriJob

Title

: (Job Name) Relationship ManagerBusiness

Unit

(PA)

:

Retail AgriTeam

:

(Sub team in the PA) : Agri Sales TeamReports

to

(job)

:

Cluster Head / Circle HeadLocation

of

role

:

Pan IndiaJob

Fn

:

SalesRole

Type:

Individual Contributor

No

of

direct

reportees

:

NIL

Travel

Required:

Extensive (commuteto source / service his portfolio)

Job

Band

Range:

E1 – E4Job

PurposeAcquisition, enhancement and retention of customers by providing best possible services and being the dedicated point of contact for customers of Agri sector.Job

Responsibilities

(JR)

:

6

–

8

Areas

Actionable

(4-6)• Sourcing and Business Generation • Business scoping of geographical market for farmingand rural community• Sourcing proposals from individual farmers / Co-operative societies / Rural Mandis & Markets /Kissan Clubs / Farmer Producer Organizations etc.• Conducting marketing activities for generating newbusiness• Work on productivity benchmarks• Market Update and Change in Product • To keep an update with respect to market/ Processes requirement, competition and customer bankingbehavior.• To understand the changing dynamics in the marketand propose amendments in various productofferings.• To keep abreast of changes in State Governmentlaws and policies.• Relationship Building and Maintenance • To liaison with new and existing customers forrelationships.• To be in touch with agro centers /rural mandis /Rural markets / Kisan clubs for maintaining anddeepening existing relationships.• Addressing complaints received from customerswithin stipulated TAT.• Delinquency / Rotation & Recovery /Housekeeping • To work towards minimal delinquency in portfolio.• Follow-up with customers for recovery.• To monitor rotation of accounts

To avoid dropping of limit in customers’ account, ensure submission of documents like LAD, CAM, etc.• To support legal and remedial team for legal actions• To work towards keeping housekeeping parameters under control.• Farmer Education and Capacity • To conduct village level farmer meetings and Building educate farmers on various products offered by bank• To make farmers aware of various aspects of banking and keep them informed about tools and technology for improving farm production.• To educate farmers about debt waivers, crop insurance & government subsidies.• Increased penetration and cross sell • Cross sell of other assets and liability products• Promotion of digital platforms like NetBanking, Mobile Banking, PayZapp, Insta Alert, Smart Buy, Chillr, etc.• Training and Development of SO/HBL • To utilize the sales resources (HBL/SO) for optimal sales support.• To groom supporting staff and enhancing their skills by imparting regular trainings for better customer relationship dealing.• To monitor performance and counseling them for delivery• Relationship with Retail Branches and • Liaise with Credit to ensure timely decisioning of Other Stake holders proposals & closure of Housekeeping items.• To coordinate with Remedial team for NPA cases and work towards recovery of the same• To coordinate with the local Operations team for disbursement• Liaise with RBB team for activation of branches for KGC business & for providing best services to customers• To liaise with Business Correspondents (BC’s) for new & existing customer relationships• Others Any other task assigned by seniors from time to time.Educational

Qualifications

Key

Skills• Graduation (preferably Agri Business)• Post-Graduation MBA (preferably Agri Business) • Sales and Influencing Skills• Banking Product & Process Knowledge• Planning and Organizing Skills• Communication• Knowledge of Competition & Current trends in financial Industry .Experience

RequiredMinimum experience of 1-3 years in a similar role or Sales experience in Seed companies, Fertilizer companies, Agri Product companies, Banks, etc. • Preferred from Banking / Financial Services.Only local candidates preferred with proficiency of local language.

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