Manager - cdp strategy ( customer data platform )

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that's bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene's high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. If this excites you, then apply below. Role: Senior Manager/Manager – CDP Strategy Description: We are seeking a Senior Manager/Manager – CDP (Customer Data Platform) Business Lead to drive strategy, consulting, and solution leadership across CDP initiatives. The role involves shaping client engagements, identifying growth opportunities, and enabling successful delivery of data-driven customer experience programs. This position requires a strong blend of business acumen, consulting expertise, and deep knowledge of CDP technologies and use cases. You will be responsible for:
• Business Leadership & Strategyo Own the CDP practice vision, go-to-market strategy, and business development.o Partner with sales, marketing, and consulting teams to define client value propositions and growth opportunities.o Develop and nurture CXO-level relationships to position CDP as a core enabler of digital transformation.
• Consulting & Solutioningo Translate business objectives into CDP use cases and measurable outcomes.o Lead discovery, strategy, and solution workshops with clients.o Partner with technology teams to design CDP architectures and integrations with Mar Tech, Ad Tech, and CRM ecosystems.o Provide digital analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities.o Serve as the point of escalation for the client requestso Develop and foster client relationships, especially within client's analytic departmentso Manage relationships with clients and partners and identify opportunities for new data sourceso Ensure proper analytics implementation of online marketing campaignso Advising on, building and maintaining complete documentation for all projects.o Managing data independently to realize trends and process improvements, keeping up to date with the latest technology trends and recommending areas for improvemento Providing ad hoc reporting
• Practice & People Developmento Mentor cross-functional teams on CDP use cases, data strategy, and customer engagement.o Contribute to thought leadership, POVs, and industry events.o Build alliances with CDP vendors (Salesforce, Adobe, Segment, Tealium, etc.) to strengthen ecosystem partnerships. Must have:
• 7+ years of experience in consulting, digital transformation, or data-driven marketing.
• Strong experience in CDP strategy, implementation, or solutioning (Salesforce Data Cloud, Adobe RT-CDP, Twilio Segment, or similar).
• Proven ability to engage with senior client stakeholders and translate business needs into actionable solutions.
• Strong understanding of Mar Tech/Ad Tech ecosystems, data privacy, and customer experience strategies.
• Track record of driving revenue growth, practice building, or business development.
• Excellent leadership, communication, and stakeholder management skills.Nice to have:
• Certification of Salesforce Data Cloud, Tealium Audience Stream, AI Associate
• Experience with Digital Marketing technologies such as Omni-channel Campaign Management, Digital Advertising, etc. Web tagging & web analytics
• Experience in Creating Dashboard, Insights, Reporting
• Knowledge of how-to QA Website and Media tags
• Media tagging and tracking (not the technical part but how it works in general)
• Good to Have Skills (Tableau, Claravine, Observe Point, SQL Query skills, Quantum Metrics, Optimizely) EQUAL OPPORTUNITYIndegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate's merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

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