Retention Marketing Specialist
2 weeks ago
Job Title: Retention Marketing Specialist
Required Work Experience : 1-3 Years in similar role
Preferred Industry Experience: Ecommerce/Retail/D2C/Apparel & lifestyle
Key Responsibilities:
- Develop and execute customer retention strategies and campaigns that increase customer loyalty and drive repeat purchases
- Analyse customer data to identify patterns and trends, and use insights to optimise retention efforts
- Develop customer personas to understand customer needs, preferences, and pain points
- Collaborate with cross-functional teams, including sales, customer service, and product development to ensure a cohesive customer experience
- Develop and manage customer loyalty programs, including rewards and referral programs
- Create and manage email marketing campaigns, including segmentation, testing, and optimisation.
- Implement and manage retargeting campaigns, including dynamic product ads and personalised recommendations
- Continuously monitor and analyse campaign performance, and make data-driven recommendations to improve results.
- Stay up-to-date with industry trends, and identify new opportunities to improve customer retention and increase customer lifetime value.
Qualifications required:
- Bachelor's degree in marketing, business, or a related field
- 1-3 years of experience in retention marketing, with a focus on e-commerce/fashion/apparel/lifestyle
- Experience with customer segmentation, data analysis, and campaign optimisation
- Strong written and verbal communication skills, with the ability to create compelling marketing messaging and content
- Excellent project management skills, with the ability to manage multiple projects simultaneously
- Creative and strategic thinker, with a passion for developing innovative marketing solutions
- Strong analytical skills, with the ability to analyse data and make data-driven decisions
- Experience with Google Analytics and other data analytics tools.
- Understanding and expertise of marketing tools like Wigzo, Contlo, MoEngage.
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