Demand Generation Manager

4 days ago

Gurgaon, India Growtomation Full time
About Growtomation:
We're RevOps+HubSpot Diamond partner consultants, helping companies utilize HubSpot to streamline and help their sales/marketing/business teams function at scale. We grew from 2 people in Jan 2021 to a team of 85 people as of today. We're bootstrapped yet sustainable, with our goals highly focused on revenue-enablement activities for our customers. We work with HubSpot and Salesforce customers to help them make the most out of their instances by streamlining marketing, sales, services, CS processes & reporting. We own the system so that you get to think about what your business needs next.
You’ll be working with US-based CMOs / VP Sales / CEOs of companies sized b/w 10-50 or 50-200 who have hit their PMF, to help them:
Build solid GTM strategy based on their business model, product / service, ICP.
Optimise existing channels that generate demand, make them scalable
Open up new channels
Help them create low friction entry barriers for their product / new offerings altogether.
Getting a strong hold of their ICP and keep identifying innovative plays to bringing more pipeline
Build motions to convert incoming demand to pipeline (Lead >> MQL >> SAL >> SQL >> Opp >> Customer)
This is both - strategic + operator-led role (may look like a lot of work, and in all honesty, it could be a lot of work - but we’re very open to building great teams - you need someone, we’ll get them for you so that YOU can scale.)
If this sounds exciting, the persona that usually works out for us…
Has seen & been a part of 0>>1 & probably even 1>>10 of a company / specific GTM motion
Has a T-shape - w/ depth preferred in paid / cold outreach OR even driving sales-led motions with a team of SDRs / AEs
Has a muscle of being driven by data, building hypothesis, test and scale
Also, you’re NOT fit if you’ve:
Never worked on launching a new product / service offering from scratch
Never been measured upon marketing-attributed / influenced revenue as a KPI.
Never worked on optimising conversion rates across the buyer journey (Lead >> SAL >> Opp >> Customer)
Soft requirements:
● Willing to work in a Startup culture
● Flexible with the work hours (it could be less on certain days / daunting on other days)
● Proactive and motivated enough to achieve something substantial in life.
● Willing to roll up the sleeves, take ownership, and solve problems.
Employment Type: Full-time
Work days - 5 days week
Location: Gurgaon

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