Plum | D2C + Product Lead | thane

7 days ago

thane, India Plum Full time

Position: D2C + Product Lead



About the Company



Born in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily built its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online, the brand also now has an offline distribution presence at over 225 towns and cities in India. The newest addition to the Plum family is a range of clean, fun bath & body products under the Plum Bodylovin’ range.



Position Details



  • Function: D2C (Direct-to-consumer)
  • Location: Thane
  • Reports to: Chief Business Officer, Digital


Purpose – Why does it exist?



The D2C product lead role is a P&L role responsible for running the Plum D2C channel, including the Plum app. The role entails scaling the D2C channel profitably while planning & executing the technology roadmap from a short term & long term POV. It’s a team leadership role involving leading a team of 7-8 individuals and requires extensive stakeholder management, including marketing, media teams & other functions.



Key Performance Indicators



  • Profitable sales growth in our D2C channels
  • LTV/CAC, AOV, Conversion Rate, Repeat, Brand Recall
  • NPS for D2C e-commerce


Key Responsibilities



  • P&L Ownership role, requiring scaling the top line profitably for the channel. This involves working with all relevant teams required to make this happen, including external stakeholders, marketing teams, supply chain & finance.
  • Drive the LTV/CAC for the channel through relevant interventions required in retention & loyalty (both led and not led by product)
  • Drive a world class customer experience – on-app, on-site & off site to ensure our CSAT and NPS scores are top-notch through tech, supply chain & other operational interventions
  • Plan & execute the tech-roadmap (both app & website) from a short term & long term POV.
  • Lead the website operations, product & retention teams, and the customer support team guiding them to work towards one goal & outcome of driving customer experience & improving customer lifetime value.
  • Strategically evaluate, build and drive feature adoption for app/website features which help in scaling business and improving the customer LTV on the app


Experience & Qualification



Mandatory:



  • Graduate with 8+ years of work experience OR a Postgraduate from a well reputed school with 5+ years of work experience a similar D2C role or brand
  • Demonstrated ability to lead teams and work in high-pressure situations.
  • A passion for numbers
  • Top notch problem-solving skills
  • Excellent planning skills, analytical ability and lateral thinking ability
  • Great at managing relationships, leading teams and working with multiple stakeholders


Skills



  • First principles problem solving
  • Always thinks customer first and all inputs/decisions are customer led.
  • High on stakeholder management & ownership to run things end to end.
  • Able to use data to generate insights & understand areas of improvement.
  • High on execution excellence and gets hands dirty to complete activities.



Working relationships – Stakeholders



Marketing, supply chain, finance and product team

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