D2C + Product Lead

1 week ago

thane, India Plum Full time

Position: D2C + Product Lead

About the Company

Born in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily built its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online, the brand also now has an offline distribution presence at over 225 towns and cities in India. The newest addition to the Plum family is a range of clean, fun bath & body products under the Plum Bodylovin’ range.

Position Details

Function: D2C (Direct-to-consumer)
Location: Thane
Reports to: Chief Business Officer, Digital

Purpose – Why does it exist?

The D2C product lead role is a P&L role responsible for running the Plum D2C channel, including the Plum app. The role entails scaling the D2C channel profitably while planning & executing the technology roadmap from a short term & long term POV. It’s a team leadership role involving leading a team of 7-8 individuals and requires extensive stakeholder management, including marketing, media teams & other functions.

Key Performance Indicators

Profitable sales growth in our D2C channels
LTV/CAC, AOV, Conversion Rate, Repeat, Brand Recall
NPS for D2C e-commerce

Key Responsibilities

P&L Ownership role, requiring scaling the top line profitably for the channel. This involves working with all relevant teams required to make this happen, including external stakeholders, marketing teams, supply chain & finance.
Drive the LTV/CAC for the channel through relevant interventions required in retention & loyalty (both led and not led by product)
Drive a world class customer experience – on-app, on-site & off site to ensure our CSAT and NPS scores are top-notch through tech, supply chain & other operational interventions
Plan & execute the tech-roadmap (both app & website) from a short term & long term POV.
Lead the website operations, product & retention teams, and the customer support team guiding them to work towards one goal & outcome of driving customer experience & improving customer lifetime value.
Strategically evaluate, build and drive feature adoption for app/website features which help in scaling business and improving the customer LTV on the app

Experience & Qualification

Mandatory:

Graduate with 8+ years of work experience OR a Postgraduate from a well reputed school with 5+ years of work experience a similar D2C role or brand
Demonstrated ability to lead teams and work in high-pressure situations.
A passion for numbers
Top notch problem-solving skills
Excellent planning skills, analytical ability and lateral thinking ability
Great at managing relationships, leading teams and working with multiple stakeholders

Skills

First principles problem solving
Always thinks customer first and all inputs/decisions are customer led.
High on stakeholder management & ownership to run things end to end.
Able to use data to generate insights & understand areas of improvement.
High on execution excellence and gets hands dirty to complete activities.

Working relationships – Stakeholders

Marketing, supply chain, finance and product team

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