PPC Specialist

1 week ago

gurgaon, India Grow Real Quick Full time
Grow Real Quick is seeking an experienced PPC Specialist to join our marketing team. In this role, you will be responsible for managing our pay-per-click advertising campaigns across Google Ads, Microsoft Ads, Facebook/Meta Ads and other platforms. You will drive customer acquisition, revenue growth and marketing ROI for our D2C brands.
Responsibilities:
Manage and optimize PPC campaigns across search, shopping, display, video and social platforms to maximize ROAS and ROI
Set up, manage and optimize Facebook & Instagram advertising campaigns including prospecting, retargeting, dynamic ads and catalog campaigns
Conduct keyword research, bid management, ad copy creation and testing to improve campaign performance
Analyze campaign data and performance metrics to identify areas for optimization and implement data-driven strategies
Continuously test new ad copy, creatives, audiences and tactics to scale top-performing campaigns
Manage monthly budgets and provide regular reporting on ad spend, conversion rates, ROAS and other KPIs
Stay up-to-date on advertising platform changes, trends and best practices
Requirements:
2+ years of direct, hands-on experience managing high-volume, high-budget PPC campaigns
Deep expertise in Google Ads, & Meta Ads
Proven track record of driving growth and achieving strong ROAS/ROI for D2C brands
Experience with shopping feeds, dynamic ads and catalog campaign management, instant experience ads.
Analytical and data-driven approach to testing, optimizing and scaling ad campaigns
Working knowledge of ad tracking, attribution models and conversion pixels
Strong skills in Excel/Google Sheets for data analysis
Self-starter with excellent problem-solving and time management abilities
Bachelor's degree in Marketing, Business, Analytics or related field
The ideal candidate will be a paid advertising expert skilled at scaling customer acquisition and revenue growth for D2C ecommerce brands through strategic PPC management.

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