PPC Executive

2 weeks ago

Gurgaon, India White Collar Realty Full time

**PPC Executive Job Description**:
**Roles and Responsibilities**:

- Lead hands-on, performance-driven campaigns on Google Ads and oversee various channels, including Bing, Facebook, LinkedIn, Instagram, Twitter, and YouTube marketing.
- Demonstrate expertise in native marketing and familiarity with platforms like Taboola and Quora.
- Manage large-scale, enterprise-level PPC campaigns using specialized PPC management platforms.
- Develop compelling ad copies and conduct A/B testing for optimization.
- Analyze intricate data from multiple sources to extract insights and make informed decisions to enhance campaign performance.
- Generate landing pages and craft content aligned with campaign objectives.
- Implement strategies for Dynamic Search Ads, Remarketing, and dynamic remarketing.
- Supervise audience targeting and keyword selection processes.
- Formulate methods to minimize click fraud.
- Stay updated on the latest trends in SEM and PPC.

**Key Skills**:
PPC Analyst, PPC Executive, PPC Expert, PPC Google Ad, Paid Advertising, Pay Per Click, PPC Specialist, Google AdWords.

**Skills & Requirements**:

- Proven expertise in PPC, covering optimization techniques and bid management.
- Proficient use of content management systems, such as WordPress.
- Familiarity with online analytics tools like Google Analytics, Web Trends, and Tableau.
- Knowledgeable about various online marketing platforms, including Facebook, AdWords, and Yahoo.
- Solid understanding of digital marketing and SEO principles.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Exceptional writing skills and content creation ability.

**Qualifications**:
Minimum graduate in any discipline.

**Job Type**: Full-time

**Schedule**:Day shift (6 days working)

**Salary**:Competitive, commensurate with experience

**Facilities**: Free pickup and drop facility from the nearest metro station.

**Salary**: ₹40,000.00 - ₹60,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

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