PPC Executive

6 months ago

Gurgaon, India White Collar Realty Full time

**Job Title: PPC Executive**

**Position Overview**:
In the role of Performance-Based Advertising Campaign Manager, you will be tasked with the strategic oversight and optimization of advertising campaigns spanning multiple platforms, such as Google Ads, Bing, Facebook, LinkedIn, Instagram, Twitter, and YouTube. Your responsibilities encompass the creation of compelling ad content, the implementation of A/B testing, the analysis of intricate data sets, and the development of landing pages to drive campaign success. You will also be responsible for audience targeting, the implementation of measures to combat click fraud, and the continuous monitoring of the ever-evolving landscape of SEM and PPC trends.

**Key Responsibilities**:

- Execute and supervise performance-oriented advertising campaigns on various platforms, including Google Ads, Bing, Facebook, LinkedIn, Instagram, Twitter, and YouTube.
- Employ native marketing techniques and tools such as Taboola and Quora.
- Manage expansive PPC campaigns on enterprise-level platforms.
- Craft persuasive ad copy and conduct A/B testing for optimization.
- Analyze and interpret data from diverse sources to enhance campaign performance.
- Create landing pages and generate content.
- Demonstrate expertise in Dynamic Search Ads, Remarketing, and Dynamic Remarketing.
- Oversee audience targeting and keyword selection.
- Implement strategies to counter click fraud.
- Remain current on the latest SEM and PPC trends.

**Key Skills**:
PPC Analyst, PPC Expert, Google Ads PPC Specialist, Paid Advertising Specialist, Pay Per Click Specialist, Google AdWords Expert

**Skills & Requirements**:

- Proven proficiency in PPC, including optimization techniques and bid management.
- Familiarity with content management systems (e.g., WordPress).
- Strong knowledge of online analytics tools (e.g., Google Analytics, Web Trends, Tableau).
- Knowledge of various online marketing platforms (e.g., Facebook, AdWords, Yahoo).
- Solid understanding of digital marketing and SEO principles.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Excellent writing and content creation skills.
- Minimum graduate qualification in any discipline.

**Job Type**: Full-time

**Work Schedule**: Day shift (6 days a week).

**Salary**:Commensurate with qualifications and experience.

**Facilities**: Free pickup and drop service from the nearest metro station.

**Job Types**: Full-time, Permanent

**Salary**: ₹40,000.00 - ₹60,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Speak with the employer**
+91 7217892774

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