PPC Executive

1 week ago

Gurgaon, India White Collar Realty Full time

**Position: PPC Executive**

**Roles and Responsibilities**:In the role of a Paid Search Advertising Specialist, you will play a crucial part in strategizing and optimizing performance-driven advertising campaigns across a diverse array of platforms. These platforms include Google Ads, Bing, Facebook, LinkedIn, Instagram, Twitter, and YouTube. Your expertise in native marketing and familiarity with tools like Taboola and Quora will be indispensable.

**Your primary responsibilities comprise**:

- Orchestrating extensive performance-oriented PPC campaigns through leading PPC management platforms.
- Crafting compelling ad copy and conducting A/B tests to drive continuous improvements.
- Analyzing intricate data from various sources to unearth valuable insights and make data-driven decisions for enhancing campaign effectiveness.
- Developing effective landing pages and generating relevant content.
- Implementing strategies such as Dynamic Search Ads, Remarketing, and Dynamic Remarketing.
- Overseeing audience targeting and keyword selection.
- Implementing measures to counteract click fraud.
- Staying abreast of the latest trends in Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising.

**Key Skills**:PPC Analyst, Paid Search Specialist, Expert in Paid Advertising, Pay-Per-Click Manager

**Skills & Requirements**:

- Demonstrated proficiency in PPC, bid management, and optimization techniques.
- Competency in utilizing content management systems like WordPress.
- Familiarity with online analytics tools, including Google Analytics, Web Trends, and Tableau.
- Knowledge of various online marketing platforms, including Facebook, AdWords, and Yahoo.
- A strong grasp of digital marketing and SEO principles.
- Advanced skills in Microsoft Excel and PowerPoint.
- Exceptional written communication and content creation abilities.

**Qualifications**:Minimum bachelor's degree in any field

**Job Type**:Full-time

**Work Schedule**:Day shift (6 days a week)

**Salary**:Competitive, dependent on experience and skills

**Facilities**: Complimentary pick-up and drop-off services from the nearest metro station

**Job Types**: Full-time, Permanent

**Salary**: ₹40,000.00 - ₹60,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Speak with the employer**
+91 7217892774

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