Marketing Manager- Allen Solly

4 weeks ago


bangalore, India Aditya Birla Fashion and Retail Ltd. Full time
Location : Bangalore
Years of Experience: 6-8years
Education: MBA
Skills: Brand Marketing, Digital Marketing ,
Key Result Areas
Impact the Brand Financials
Monitor the marketing budget and expenditure
Monitor % Sales from new developments/innovations in current category or a new category
War on Costs
Understand, Define & Continuously track evolving consumer needs
Define & track the targeted customer in terms of demographic & psychographic profile
Understand triggers influencing buying, buying process and shopping behavior
Develop Relationships with agency partners to build & execute Communication & Marketing plans
Finalize selection of agency partners for execution of Marketing Plans
Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria
Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand’s Point of View
Ensure efficient Media Planning & Buying
Define Brand Positioning & build a system to monitor brand performance
Based on the Target Group profile, work with the creative team to define the brand personality
Define & maintain relevance of the value dimension of the brand- both tangible & intangibles
Set Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand Positioning
Customer engagement
Plan the marketing Campaign Effectiveness
Consumer Insights Management efficiency ( Eg: quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)
Build an Efficient Marketing Budget & Execute on agreed Brand Objectives
Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
Build Marketing Plans and Budget for executing on agreed objectives
Innovate in marketing execution to build marketing cost efficiencies
Efficiency in marketing processes
Agency Management
Media plan effectiveness wrt reach and frequency
Annual Brand Plan Process efficiency
Monitor competitive brand marketing activities
Track market research data
Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan

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