Email Marketing Coordinator

2 weeks ago

india Flowstate Full time

Flowstate is a dedicated email & marketing automation agency. Our focus is purely on email, and as a result, we are exceptional at creating incredible email experiences for our clients.


Based in Melbourne, Australia, we currently have a team of 20 staff & contractors, each of whom are dedicated to a particular job to deliver amazing emails. The team’s skills include scripting, design, technical integrations, strategy, reporting & project management.


We are entering a period of rapid growth & expansion, and as such, are looking to recruit key team members who can help our clients & grow with our business.


Our business is highly systemised and we expect all staff to be comfortable working within very structured processes. The advantage of this approach, you know exactly what is expected from your role & how to complete task to a high standard. Staff who thrive in our team, embrace systems thinking.


About the role:


We are looking for an experienced Klaviyo Email Marketing Coordinator to join our team at Flowstate. The ideal candidate will have a strong background in email marketing, with specific experience using Klaviyo and MailChimp. The Klaviyo Email Marketing Coordinator will be responsible for creating and implementing effective email marketing campaigns to drive engagement and sales for our business.


Key Responsibilities


Campaigns


Coordinate design briefing between ES and the design team.

Facilitate feedback loop between client, ES, and design team.

Ensure design integrity, compliance, and functionality.

Schedule and deploy approved campaigns.


Flows


Manage flow design briefing and approval process.

Construct flow structure within ESP and seek approval.

Oversee feedback loop between client, ES, and design team.

Ensure accurate implementation and functionality of flow elements.

Schedule and activate approved flows, conducting post-deployment checks.


Other task to support Email Specialist


Understand the key levers in email deliverability + have the ability to recommend strategies to improve inbox placement. 

Setting-up new client accounts in Klaviyo or other major email service providers (ESPs)

Migrating data + templates from existing ESP.

Integrating with the customer’s e-commerce platform.

Creating key customer segments.

Building & populating email flows + sign-up forms.

Building preference pages.


Reporting


Create a weekly report of Customers shared with ES for approval

Create quarterly impact reports


Requirements:


Proven experience as an email marketing specialist

Strong knowledge of Klaviyo and MailChimp

Experience with A/B testing and segmentation

Strong understanding of email marketing best practices and regulations

Excellent written and verbal communication skills

Strong attention to detail

Ability to work in a fast-paced environment

Strong analytical skills and ability to track and measure campaign performance


Education:


Bachelor's degree in Marketing, Communications, or a related field (preferred)


  • If you have a passion for email marketing and are looking to join a dynamic team at a growing company, we encourage you to apply for this opportunity at Flowstate.

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