Email Marketing Specialist

4 weeks ago


india Hyparz Full time
Job Summary:

As a Senior Email Marketing Expert, you will be crucial in driving strategic email marketing initiatives. Your expertise will be instrumental in developing advanced segmentation strategies, optimizing conversion funnels, and maximizing ROI. This remote position requires proven experience in email marketing, along with a deep understanding of campaign management, data analysis, and audience engagement.


Responsibilities:
  • Campaign Strategy and Execution: Develop and execute comprehensive email marketing strategies aligned with business goals.
  • Lead A/B testing and optimization efforts to improve email performance and conversion rates.
  • Implement advanced segmentation techniques to deliver highly targeted and personalized content.
  • Content Creation and Copywriting: Craft compelling email marketing campaigns that resonate with the audience.
  • Write persuasive copy that drives results and aligns with brand messaging.
  • Collaborate with design teams to create eye-catching email templates.
  • Data Analysis and Reporting: Monitor campaign KPIs, track performance metrics, and analyze results.
  • Use data insights to refine strategies and enhance campaign effectiveness.
  • Provide regular reports on campaign performance and recommend improvements.
  • Audience Engagement and Conversion: Segment email lists to ensure relevant messages reach the right recipients.
  • Optimize conversion funnels, from email open rates to click-through rates.
  • Drive engagement and nurture leads through effective email communication.
  • Technical Skills: Proficiency in email automation platforms and marketing automation tools.
  • Familiarity with email extraction techniques and list management.
  • Knowledge of HTML/CSS for email template customization.


Qualifications:
  • Extensive experience in email marketing, with a track record of driving measurable results.
  • Proficiency in email automation platforms and marketing automation tools.




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