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Marketing Operations Specialist

3 months ago

Delhi, India AdLeg Full time
Job Title:

Marketing Operations SpecialistLocation:

Remote, Part-Time 15-20hrs

About Us:

We are a dynamic and forward-thinking marketing agency dedicated to delivering exceptional results for our clients. We specialize in comprehensive marketing strategies, cutting-edge technology, and data-driven decision-making to drive growth and success. We are seeking a highly skilled Tracking Specialist to join our team.

Job Description:

As a Marketing Operations Specialist, you will play a critical role in ensuring the smooth operation of our client

tracking, analysis, and reporting systems . Your primary responsibility will be to maintain the integrity and accuracy of our data-tracking processes across various platforms. You will also support the media buying team, assist with problem-solving, and help develop and manage company SOPs. Your expertise will contribute to the overall efficiency and effectiveness of our marketing campaigns.

Key Responsibilities:Tracking Setup and Management:Set up tracking for all clients to ensure data is accurately collected and reported within all systems, including Google Ads, GTM, Analytics,

Hyros , UTMs, etc.Audit tracking integrations regularly to ensure tracking is working correctly and data is accurate.Funnel Analysis and Maintenance:Analyze client funnels and map them for KPI reporting.Ensure all funnels are functioning properly, including split tests, links, email integrations, email links, videos, and tracking.Identify and fix any new issues with client funnels promptly and communicate updates with the team.Support and Problem Solving:Support media buyers during absences, ensuring daily checks are completed and monitoring all accounts to prevent issues.Assist media buyers with resolving problems in client accounts and finding solutions for website and tracking issues.Provide support to the fulfillment team manager with any issues and other team initiatives.Training and Documentation:Help develop media buying training materials and keep the curriculum organized and up-to-date.Communicate any changes in training materials to the team.Manage company SOPs, ensuring all processes have documented SOPs and periodically reviewing them for relevance and accuracy.Qualifications:Proven experience in marketing operations or a similar role within a marketing agency.Strong understanding of tracking systems, including Google Ads, GTM, Analytics, Hyros, UTMs, etc.Excellent analytical skills with the ability to map and analyze client funnels.Proficient in identifying and resolving technical issues related to tracking and funnels.Experience supporting media buyers and assisting with client account management.Ability to develop training materials and manage SOPs effectively.Strong communication skills and the ability to work collaboratively with cross-functional teams.Detail-oriented with a proactive approach to problem-solving.Compensation:$15-30hr + bonusBenefits:Opportunities for professional development and growth within the company.Flexible work environment, including remote work options.Collaborative and supportive team culture.