Marketing Specialist

4 days ago

delhi, India PHQ AKL Full time
PHQ (phq.nz) is an independent, digitally led creative agency based in Auckland, founded by the Phantom London studio (phantom.land). Our very essence is to shape shift - to adapt and evolve, collaborating with brands that challenge and endlessly inspire us.
We transform challenges of all shapes and sizes into inventive, engaging and performance driven solutions. For us, every project is a unique opportunity to lead the industry and deliver groundbreaking results.
We're seeking a highly motivated Marketing Specialist based in India to spearhead our clients marketing strategy and localization efforts for the Indian market. You'll play a pivotal role in ensuring our clients brand and e-commerce store resonates with the Indian audience, driving engagement and growth. This role requires a deep understanding of the Indian market, cultural nuances, consumer behaviour, and digital trends.
Key Responsibilities:
Content Strategy Review:
Evaluate existing content strategy and provide recommendations for localization, ensuring it aligns with Indian market preferences.Localisation Guidance:
Collaborate with the regional marketing team to adapt, review
and localise the content, messaging, and campaigns for the Indian market.Campaign Execution:
Support the execution of marketing campaigns in India, ensuring they are culturally relevant and effective.Content Publishing & QA Support:
Build articles and landing pages via our clients content management system (Contentful) for our clients local Content Hub using content (assets and copy) provided by our clients internal stakeholders and conduct approvals with the regional marketing team.Trend Spotting:
Stay abreast of the latest marketing trends, technologies, and best practices in India.
Requirements:
Expertise in Indian Market:
Proven experience in marketing within the Indian market, with a deep understanding of cultural nuances, consumer behavior, and digital landscape.Strong Strategic Skills:
Ability to develop and execute effective marketing strategies that drive brand awareness, engagement, and conversions.Localization Proficiency:
Experience in adapting marketing content and campaigns for different markets, ensuring cultural relevance and effectiveness.Excellent Communication Skills:
Fluent in English and Hindi, with strong written and verbal communication skills.Data-Driven Approach:
Ability to analyze data and insights to inform marketing decisions and optimize campaign performance.Passion for Digital Marketing:
A keen interest in the latest digital marketing trends and technologies.Self-Starter:
Ability to work independently and proactively, with strong problem-solving and decision-making skills.Strong experience operating within cross-functional teams, ideally in a matrix organisation.Resourceful and results-oriented with an enthusiastic and positive attitudeExtremely organised, methodical and detail-oriented individual
Minimum Qualifications:
BA/BS degree (In lieu of degree, relevant skills or equivalent experience).6 years of marketing operations or internal Digital/Brand Marketing team.

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