Corporate Marketing Executive

2 days ago

Chennai, India Cynosure Corporate Solutions Full time

A Corporate Marketing Executive is responsible for overseeing the daily operations of a Marketing team, ensuring effective sales and lead generation activities, and managing the performance of telemarketing agents on the floor.

Responsibilities:

1.Team Leadership:

Supervise and manage a team of telemarketing agents, providing guidance, training, and performance evaluations.

Foster a positive and motivated work environment to boost team morale and productivity.

2.Campaign Execution:

Plan, coordinate, and execute outbound telemarketing campaigns to achieve sales and lead generation targets.

Monitor campaign progress, call volume, and agent performance.

3.Performance Management:

Set individual and team targets for call volume, conversions, and other relevant metrics.

Provide coaching, feedback, and performance evaluations to agents to improve outcomes.

4.Data Analysis and Reporting:

Analyze call data and campaign results to identify trends, areas for improvement, and opportunities for optimization.

Prepare regular reports on team and campaign performance for management.

5.Agent Training and Development:

Design and deliver training programs to enhance agents product knowledge, sales techniques, and customer interaction skills.

6.Conflict Resolution:

Address agent concerns and resolve conflicts promptly and effectively.

Provide solutions to challenges that may arise during campaign execution.

Skills & Qualifications:

  • Leadership and team management abilities.
  • Excellent communication skills, both verbal and written.
  • Strong analytical and problem-solving skills.
  • Customer-centric mindset and understanding of effective sales techniques.
  • Data-driven decision-making based on campaign metrics.
  • Conflict resolution and interpersonal skills.
  • Proficiency in call centre software and CRM systems.
  • Time management and organizational skills.
  • Ability to adapt to changing campaign requirements and dynamics.

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