Growth Marketing Manager

2 weeks ago


india Savanna HR Full time

Job Description

Job Description:

As a Performance Marketing Manager, you will play a pivotal role in driving the company’s growth through strategic and data-driven marketing initiatives. The ideal candidate is an experienced professional with a proven track record in performance marketing, analytics, and optimizing conversion funnels.

Responsibilities:

● Manage the entire funnel (Small/Micro businesses) Manage top of the funnel Medium and Large Businesses. (Revenue of Long tail + Generating Marketing Qualified Leads for Enterprise Accounts)

● Develop and Execute Growth Strategies: Collaborate with cross-functional teams

to develop and implement comprehensive growth strategies that align with business goals.

● Performance Marketing: Lead and optimize performance marketing campaigns

across various channels, such as digital advertising, social media, email, and other relevant platforms.

● Data-Driven Decision Making: Utilize analytics and data to assess campaign

performance, identify trends, and make data-driven recommendations for optimization.

● Conversion Optimization: Implement A/B testing and other optimization

techniques to enhance conversion rates and user engagement.

● User Acquisition: Drive customer acquisition efforts by identifying and targeting

key audience segments through effective marketing channels.

● Budget Management: Manage marketing budgets effectively, ensuring maximum

ROI and efficient allocation of resources.

● Collaboration and Communication: Work closely with internal teams, including

product, design, and analytics, to align marketing efforts with overall business

objectives.



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