Manager – Growth Marketing

4 weeks ago

india Livspace Full time

ABOUT US

Livspace is Asiaʼs largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.


The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commercelike trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.


The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.


Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations. The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspaceʼs leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.


Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Groupʼs Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit:


JOB DESCRIPTION


  • Establishing growth metrics & defining KPI’s to track progress
  • Developing and executing growth strategies
  • Create and execute deliverables that help inform the ideal experiences for users. This could include items such as website audits, web analytics reviews, user journeys analysis.
  • Designing campaigns that improve business performance by understanding Google analytics & business data.
  • Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps.
  • Online leads to qualified lead (End-to-End) conversion rates improvement through channels such as Whatsapp, chatbot, email, or IVR.
  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms.
  • Experience influencing and communicating product offers to customers, prospects, and sales professionals.
  • Develop a content strategy to acquire more marketing qualified leads by creating, designing, and testing content.
  • Identifying & implementing marketing technology stack



QUALIFICATIONS AND EXPERIENCE

  • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
  • Knowledge about Digital Marketing, Google & Meta Campaigns
  • Expert in using Google Analytics data for (Google Analytics 4 is a plus)
  • Data-driven mindset with proficiency in marketing analytics tools.
  • Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Salesforce.com
  • Critical-thinker and problem-solver
  • Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills

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