Growth & Retention Associate

4 days ago

Bengaluru, India Liquide Full time
Growth & Retention Associate

-

About us:We are a well-funded ex-McKinsey/IT/IM/BITS wealth tech startup which aspires to change the way young India Invests. We are a fast-growing team focused on providing cutting-edge investment solutions to bring premium wealth advisory and social investing to young investors. Join us if:You want to disrupt one of the most traditional industries in IndiaYou have been longing to join an early-age well-funded startup with a rock-star teamYou get excited by open culture and freedom to innovate

Job description:As a Growth & Retention Associate you will be involved in executing campaigns end to end, and running retention & engagement strategies for Liquide as a part of our x to 10x journey.

You will be working directly with the leadership team. This role requires an analytical and out-of-the-box mentality, with a knack for writing killer content.

Key Responsibilities:Own campaign execution and measurement: Own and execute end-to-end campaigns and measure the effectiveness of campaigns across channels such as Push Notifications, Emails, WhatsApp & SMS.User segmentation and content Relevance: Incorporate user segmentation to deliver relevant content across all touchpoints.Craft and execute efficient customer retention & growth strategies for marketing & businessGain insights into user behaviour to enhance in-app retention by utilising multiple channels such as WhatsApp, push notifications, in-app notifications, SMS & emailDesign and implement customer lifecycle journeys across multiple channels, ensuring a seamless customer experienceProviding regular insights into customer behaviour to the leadership teamExecute unforeseen tasks and requirements promptly and effectivelyStrategize and analyse with the leadership team on ways to increase revenue, engagement and retention of customers on the platform across the funnel

Requirements:Experience in writing creative marketing content with a knack for influencing customersStrong English language proficiencyExcellent analytical skills and strong proficiency in Microsoft Excel, Google SheetsExcellent problem-solving skills to address challenges effectivelyFamiliarity and knowledge of tools such as WebEngage, Gupshup etc. is good to haveAbility to work in a fast-paced environment and adapt to changing prioritiesPassionate about learning and growing in a dynamic business environmentAttention to detail with excellent organisational skills

Benefits and why you should join us:This role offers a unique opportunity to gain valuable experience and skills. As an associate, you will enjoy:Collaboration: Work closely with the leadership and industry leaders, providing an invaluable learning experience.Cross-functional exposure: Collaborate with various stakeholders across different functions, gaining a holistic understanding of business operations.Opportunity to thrive in a dynamic and fast-paced work environment, ensuring accelerated career growth, and an incredible learning experience

If you are driven, adaptable, and ready to take on challenges in a dynamic, fast-paced environment, we invite you to apply Join us on this exciting journey of growth and innovation

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