Performance Marketing Strategist
2 weeks ago
Role Description:
You will be responsible for driving customers, engagement, and retention across our client's website by making the structure and plan of marketing campaigns for our D2C clients.
Identify and execute innovative strategies to drive user acquisition, engagement, and retention.
Managing comprehensive BTL marketing strategies
Managing growth marketing initiatives, performance marketing and analyzing marketing data, developing and implementing marketing strategies
Utilize data-driven insights to optimize campaign performance and improve ROI
Develop a marketing plan and budget for the brands and implement integrated marketing strategies
Working closely with various marketing teams (LinkedIn, Google, Social media) to setup and execute campaigns.
Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
You build and run A/B tests across online channels
Qualifications:
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
2+ years of experience in performance marketing strategy/ growth marketing, preferably in an agency setting.
In-depth knowledge of digital marketing channels and tactics.
Experience with marketing automation tools, analytics platforms, and CRM systems.
Excellent communication, interpersonal skills and data-driven thinking skills
Growth Marketing and Marketing Analytics skills
Strategic thinker with a creative mindset.
Results-oriented and data-driven.
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