Marketing Operations and CRM Specialist

4 weeks ago

india Institute of Product Leadership Full time

About the Institute of Product Leadership:

As the Indian economy evolves from outsourcing to ‘product creation’, organizations are looking for product leaders as opposed to just technology managers. The Institute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC).


IPL's programs are designed for professionals, enabling them to accelerate their careers, transform into leadership roles and internalize entrepreneurial thinking. Our participants acquire the skills to build innovation in the global context and that of emerging markets.


At IPL, we are committed to delivering premium quality education in the areas of Product, Data, Design, Strategy & Leadership with state-of-the-art consumer-grade learner experience that will separate us from the competition.

Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.


Job Description


Job Title: Marketing Operations and CRM Specialist

Location: Bangalore (Onsite)

Experience: 2 - 4 Years


Position Overview:

We are looking for a Marketing Operations & CRM Management Specialist who brings a blend of expertise in CRM management, marketing automation, and a strong foundation in marketing analytics. The ideal candidate will leverage technology to enhance customer engagement, streamline sales operations, and apply data analytics to drive strategic marketing decisions.


Key Responsibilities:


1. CRM Management:

● Oversee the CRM platform to ensure it captures comprehensive customer interactions and preferences, serving as the foundation for data-driven marketing strategies.

● Implement advanced CRM functionalities to facilitate effective customer segmentation, lead scoring, and engagement tracking.

● Conduct regular CRM data audits to maintain data integrity and compliance, while also providing training and support to users.


2. Marketing Automation:

● Design and implement marketing automation strategies that deliver personalized content to targeted segments, increasing engagement and conversion rates.

● Leverage workflow automation tools like Zapier and Pabbly to seamlessly integrate CRM with other marketing platforms, ensuring effective marketing operations and delivering seamless customer experiences across all touchpoints.

● Analyze the performance of automated campaigns, using insights to continuously refine and optimize marketing efforts.


3. Marketing & Sales Operations:

● Utilize CRM and marketing insights to align and optimize marketing and sales strategies, enhancing lead generation, qualification, and conversion processes.

● Develop dashboards and reports that provide real-time insights into sales and marketing performance, informing tactical and strategic decisions.

● Support the sales team with actionable analytics, helping to tailor outreach and improve overall sales effectiveness.


4. Marketing Analytics:

● Lead the development and implementation of a marketing analytics framework to measure the impact of marketing activities, identify trends, and forecast performance.

● Employ statistical analysis and predictive modeling to inform marketing strategy, campaign optimization, and customer segmentation.

● Harness analytics tools to provide comprehensive reporting and insights on campaign performance, customer engagement, and ROI.


5. Email Marketing:

● Develop and execute drip email campaigns aimed at reactivating dormant leads and moving them through the sales funnel, employing targeted messaging and offers to reignite interest.

● Implement focused reactivation campaigns designed to engage with leads who have shown previous interest but have not converted, utilizing personalized content and incentives to encourage action.

● Monitor and analyze the effectiveness of reactivation campaigns, adjusting strategies based on performance metrics to maximize lead re-engagement and funnel progression.

● Collaborate with the CRM team to ensure seamless integration of reactivation efforts within the overall customer journey, leveraging CRM data to tailor reactivation campaigns to specific segments and personas.

● Continuously optimize drip email sequences and reactivation strategies through A/B testing, iteration, and data-driven insights, aiming to increase lead conversion rates and overall funnel efficiency.


Desired Qualifications:


● Bachelor’s or Master’s degree in Marketing, Business Analytics, Data Science, or a closely related field.

● At least 2 years of hands-on experience in CRM management, marketing automation, and particularly in marketing analytics.

● Proficiency in CRM software (e.g., Salesforce, Leadsquared), marketing automation platforms (e.g., Zapier, Pabbly, Eloqua), and analytics tools (e.g., Google Analytics, Google Search Console, Python, Tableau).

● Demonstrated ability to apply analytical and quantitative approaches to solve marketing challenges, with a portfolio of projects showcasing successful outcomes.

● Excellent communication and project management skills, with a track record of leading cross-functional projects to successful completion.

● Strong analytical mindset, with an emphasis on using data to drive decision-making and measurable improvements in marketing and sales performance.

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