Senior Executive

3 weeks ago

Lucknow, India MicroSave Full time
About Us

MicroSave Consulting (MSC) is a boutique consulting firm that has, for 25 years, pushed the world towards meaningful financial, social, and economic inclusion. With over 300 staff of different nationalities and varied expertise, we are proud to be working in over 68 developing countries. We partner with participants in financial services, enterprise, agriculture and health ecosystems to achieve sustainable performance improvements and unlock enduring value. Our clients include governments, donors, private sector corporations, and local businesses. We can help you seize the digital opportunity, address the mass market, and future-proof your operations.

Job Description

We are looking for a marketing professional who can design and deliver 360-degree communication strategies for products and services. The ideal candidate will combine analytical thinking with creative storytelling to build impactful marketing campaigns, mainstream and digital, that strengthen brand positioning and drive engagement.

Job Description

Strategy And Planning

  • Develop and implement integrated marketing and communications strategies that align with business and brand objectives.
  • Create end-to-end campaign roadmaps covering digital, offline, PR, and stakeholder communications.
  • Conduct market and competitor analysis to identify opportunities, risks, and white spaces for positioning.

Research and insights

  • Lead primary and secondary research to inform campaign planning and product positioning.
  • Monitor industry trends, competitor activities, and customer behaviour to keep strategies relevant.

Content and communication development

  • Develop compelling content for campaigns, product collaterals, corporate communications, and thought leadership.
  • Collaborate with design and creative teams to produce impactful materials (brochures, presentations, videos, case studies).
  • Ensure consistent tone, messaging, and brand voice across all channels.

Media planning & execution

  • Create integrated media plans across digital, print, outdoor, and broadcast platforms.
  • Work with agencies and vendors to negotiate, optimize, and execute media buys.
  • Ensure campaigns are ROI-driven and well-tracked across channels.

Digital communications & campaigns

  • Drive digital communication strategies using social media, email marketing, and paid campaigns.
  • Oversee content calendars, engagement strategies, and performance tracking for digital platforms.
  • Experiment with new content formats (reels, polls, thought-leadership posts, webinars) to expand reach.

Cross-functional collaboration

  • Partner with capabilities, business development, and leadership teams to align communications with organizational goals.
  • Provide marketing intelligence to support business growth initiatives.
  • Ensure smooth execution of cross-industry campaigns with measurable impact.
Requirements
Key Skills
  • Proven ability to design 360°marketing campaigns that blend research, creative storytelling, and execution.
  • Hands-on experience with tools such as Google Analytics, Ads Manager, CMS platforms, and creative suites (Canva/Adobe).
  • Strong analytical mindset with the ability to measure and optimize campaign performance.
  • Ability to work effectively across cross-functional and cross-cultural teams.
  • Entrepreneurial and innovative mindset with a passion for building impactful brands.

Benefits

Job Information

Job Title

Senior Executive

Industry

Consulting

Experience

4-8 Years

City

Lucknow

State/Province

Uttar Pradesh

Country

India

Zip/Postal Code

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