Lead Generation Executive
1 month ago
Performance Marketing and Lead Generation SpecialistCompany:
Digi9 Reach Infosystems Private LimitedLocation:
Bengaluru, IndiaJob Purpose:The Performance Marketing and Lead Generation Specialist is responsible for architecting and deploying marketing strategies focused on sales acceleration and return on ad spend (ROAS) enhancement. The role demands a strategic thinker with a robust analytical acumen who can align campaigns with the company's financial goals and client visions.Key Responsibilities:Architect and deploy performance marketing strategies to accelerate sales and enhance ROAS.Pilot and perfect paid advertising campaigns across platforms like Google Ads, LinkedIn Ads, Facebook Ads, and Instagram Ads.Analyze keywords, audience specifications, and competitive landscapes to identify opportunities for campaign enhancement.Design compelling ad copies and creatives, and optimize landing pages to improve click-through and conversion rates.Conduct A/B testing and apply optimization methodologies to refine campaign elements such as ad placements, formats, targeting, and bid management.Collaborate with in-house teams, including designers and copywriters, to ensure campaign coherence and effectiveness.Stay updated with the latest trends and changes in advertising platforms, leveraging insights to improve campaign performance.Develop and present proposals to prospective clients, demonstrating potential business outcomes through actionable results.Additional Responsibilities:Engage with internal stakeholders to understand advertising goals, audience psychographics, and campaign plans.Manage ad initiatives from conceptualization and setup to execution and optimization.Conduct detailed keyword and competitor analyses to inform strategy adjustments.Monitor ad performance continuously, adjusting campaigns to optimize key metrics like CTR, conversion ratio, and ROAS.Iterate on ad creatives, headlines, and copy based on insights from performance data.Provide detailed reports and analyses on the impact of campaigns.Key Qualities:Strategic thinker with a strong analytical acumen.Ability to predict sales outcomes based on ad budgets.Proficiency across major advertising platforms.Growth-centric mindset with a focus on achieving tangible results.Requirements:More than 2-3 years of experience in performance marketing, preferably in the tech industry with SaaS products.Expertise in digital advertising tools and platforms.Strong analytical skills and proficiency in using metrics to guide advertising decisions.Excellent communication, collaboration, and project management skills.
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