Social Media Marketing Executive – ShopStock

Social Media Executive – ShopStock (Automotive B2B Brand)Location: Gurugram (Hybrid) | Type: Full-Time Contract | Experience: 2–3 YearsAbout ShopStockShopStock is a B2B wholesale auto parts brand catering to professional repair shops, fleet operators, and jobbers in the USA. With a strong focus on competitive pricing, brand partnerships, and innovation, ShopStock is building digital-first marketing strategies to engage professional buyers and expand its footprint.Role OverviewWe’re looking for a passionate and innovative Social Media Executive to lead ShopStock’s digital and promotional marketing initiatives. The role involves managing email campaigns, social media strategy, website promotions, LinkedIn marketing, and digital communication.This is a hands-on role requiring experience in content creation, campaign execution, and analytics. Over time, the position will expand to support B2C websites within the NewParts Group.Key Responsibilities1. Social Media & LinkedIn Marketing- Develop, schedule, and manage ShopStock’s social media calendar- Create and post educational and promotional content (static, carousel, reels/videos)- Run LinkedIn ad campaigns targeting B2B professionals- Track and analyze campaign performance using platform insights- Stay updated on USA automotive B2B digital trends2. Email Marketing & Automation- Plan and execute email campaigns for offers, promotions, and newsletters- Work with Mailchimp, Klaviyo, or HubSpot (experience with at least one required)- Segment audiences (repair shops, jobbers, fleets) for targeted campaigns- Track performance metrics — open rate, CTR, conversions, etc.3. Website Communication & Promotions- Coordinate with the Sr. Manager – ShopStock and Central Design Team to update banners, offers, and landing pages- Maintain promotional pop-ups and website visuals to drive conversions4. Content Creation & Design- Create high-quality creatives and short videos using:- Adobe Suite (Photoshop, Illustrator, After Effects, Premiere Pro)- Canva / Figma for quick designs- Filmora / CapCut / Final Cut Pro for video editing- Write compelling captions, ad copy, and headlines for the USA B2B audience- Ensure consistent brand identity across all platforms5. Reporting & Collaboration- Prepare weekly, monthly, and quarterly performance reports- Collaborate with the Sr. Brand Marketing Manager for group-level campaigns- Coordinate with the Central Design Team on creative production- Gradually extend marketing support to B2C websites under the NewParts GroupRequired Skills & Qualifications- 2–3 years of experience in social media, email marketing, or digital marketing- Prior experience with a USA-based automotive/e-commerce company preferred- Strong understanding of USA B2B and B2C digital markets- Hands-on with:- Social Tools: LinkedIn Campaign Manager, native scheduling tools- Email Tools: Mailchimp, Klaviyo, HubSpot, Constant Contact- Design Tools: Adobe Creative Suite, Canva, Figma, Filmora/CapCut- Education: B.Tech / MBA / Digital Marketing specialization- Excellent English communication (written and verbal)- Self-motivated, detail-oriented, and deadline-driven- Willingness to work in a hybrid setupKey Attributes- Passionate about digital marketing and innovation- Creative, proactive, and solution-driven- Strong execution and analytical mindset- Team player with ownership mentality- Long-term thinker, eager to grow within the organization#DigitalMarketing #SocialMediaExecutive #AutomotiveIndustry #B2BMarketing #ShopStock #GurugramJobs #MarketingJobsIndia