Social media marketing executive – shopstock

Social Media Executive – Shop Stock (Automotive B2 B Brand)Location: Gurugram (Hybrid) | Type: Full-Time Contract | Experience: 2–3 YearsAbout Shop StockShop Stock is a B2 B wholesale auto parts brand catering to professional repair shops, fleet operators, and jobbers in the USA. With a strong focus on competitive pricing, brand partnerships, and innovation, Shop Stock is building digital-first marketing strategies to engage professional buyers and expand its footprint.Role OverviewWe’re looking for a passionate and innovative Social Media Executive to lead Shop Stock’s digital and promotional marketing initiatives. The role involves managing email campaigns, social media strategy, website promotions, Linked In marketing, and digital communication.This is a hands-on role requiring experience in content creation, campaign execution, and analytics. Over time, the position will expand to support B2 C websites within the New Parts Group.Key Responsibilities1. Social Media & Linked In MarketingDevelop, schedule, and manage Shop Stock’s social media calendarCreate and post educational and promotional content (static, carousel, reels/videos)Run Linked In ad campaigns targeting B2 B professionalsTrack and analyze campaign performance using platform insightsStay updated on USA automotive B2 B digital trends2. Email Marketing & AutomationPlan and execute email campaigns for offers, promotions, and newslettersWork with Mailchimp, Klaviyo, or Hub Spot (experience with at least one required)Segment audiences (repair shops, jobbers, fleets) for targeted campaignsTrack performance metrics — open rate, CTR, conversions, etc.3. Website Communication & PromotionsCoordinate with the Sr. Manager – Shop Stock and Central Design Team to update banners, offers, and landing pagesMaintain promotional pop-ups and website visuals to drive conversions4. Content Creation & DesignCreate high-quality creatives and short videos using:Adobe Suite (Photoshop, Illustrator, After Effects, Premiere Pro)Canva / Figma for quick designsFilmora / Cap Cut / Final Cut Pro for video editingWrite compelling captions, ad copy, and headlines for the USA B2 B audienceEnsure consistent brand identity across all platforms5. Reporting & CollaborationPrepare weekly, monthly, and quarterly performance reportsCollaborate with the Sr. Brand Marketing Manager for group-level campaignsCoordinate with the Central Design Team on creative productionGradually extend marketing support to B2 C websites under the New Parts GroupRequired Skills & Qualifications2–3 years of experience in social media, email marketing, or digital marketingPrior experience with a USA-based automotive/e-commerce company preferredStrong understanding of USA B2 B and B2 C digital marketsHands-on with:Social Tools: Linked In Campaign Manager, native scheduling toolsEmail Tools: Mailchimp, Klaviyo, Hub Spot, Constant ContactDesign Tools: Adobe Creative Suite, Canva, Figma, Filmora/Cap CutEducation: B. Tech / MBA / Digital Marketing specializationExcellent English communication (written and verbal)Self-motivated, detail-oriented, and deadline-drivenWillingness to work in a hybrid setupKey AttributesPassionate about digital marketing and innovationCreative, proactive, and solution-drivenStrong execution and analytical mindsetTeam player with ownership mentalityLong-term thinker, eager to grow within the organization#Digital Marketing #Social Media Executive #Automotive Industry #B2 BMarketing #Shop Stock #Gurugram Jobs #Marketing Jobs India