Product Marketing Executive/Brand Executive

Found in: Whatjobs IN C2 - 1 week ago


uttar pradesh, India Eastern Book Company Full time
About EBC:
The EBC Group is India's Largest Legal Information Technology (IT) Provider - in Print, Desktop and Portable Devices. We are one of the most recognised legal-technology brands in the country on a mission to provide very high quality information and technology solutions to our customers.
EBC has many first innovations in this sector, including India’s largest legal eCommerce platform, the  EBC Webstore ; the EBC Reader , India's most advanced legal eLibrary and EBC Learning , an online learning platform.
With branches in over 8 Indian cities, the company is the publisher of India’s leading law report, Supreme Court Cases and the SCC Online range of databases.
For more info please visit: - Description:
The candidate is expected to play a role of a brand custodian of the brand/s assigned.
He/she will be responsible for the 360 degrees growth of the brand, i.e. growth in brand reach, brand awareness, revenue & brand recall.
Work closely with IT, Sales, Design, e-commerce, Digital Marketing, Offline Marketing teams to ensure the assigned brand prospers and the objectives are met.
He/she must explore new areas in all spheres of marketing - ATL, BTL and Digital mediums including print ads, POPs, brochures, posters, physical and digital mailings to maximize sales and brand awareness.
Must be capable to conduct competitor analysis and market research- both primary and secondary.
Meet customers eventually to gather actual insights and feedback on the brand.
Carefully design trade schemes, special offers, special sale events (primarily online) to ensure brand’s revenue growth.
Skills / Experience:
Marketing Post Graduate having 2-5 years of experience in core product marketing role.
Must have showcased successful results in the revenue-growth and brand recall of the brand in his/her past assignments.
Passionate about brand building, management by objective, taking the product up the ladder to become a successful brand.
Experience in new product launches will be preferred.
Thorough knowledge of the emerging trends in digital and offline marketing.
Good hold on the English language - both written and oral.
Result-oriented individual with positive & problem-solving attitude.
Thorough knowledge of MS Office.
What we offer
We offer industry standard emoluments and perks.
Interested candidates can share their updated resume at
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