Assistant Vice President Marketing and Branding
4 weeks ago
KEY RESPONSIBILITIES
and Design Marketing strategies for Bank in line with Business objectives and accordingly develop the yearly/ Quarterly/ Monthly Marketing Plan.
development and Edits
and execute Online and offline Marketing Campaigns to achieve Brand visibility, Customer engagement and acquisition objectives and to enhance the Brand image.
and oversee execution of Branch launch campaigns to support the Business of new Branches through different mediums.
design and execute the campaigns for New Products/ Services in terms of Marketing communications and promotions.
and ensure timely execution of the work related to all Marketing support required for all Business and Support departments.
and Designing of all Marketing communications required for Products/ Services/ New Launches/ Promotions/ Brand.
and ensure proper guidance to team for execution of all activities as per Plan and Budgets.
best deals and best value for the Brand by proper vendor/agency management, coordination and negotiations.
Process creation, review and implementation
the website’s content, including writing new content, editing and auditing existing content and removing outdating content.
traffic & engagement to the website, apply SEO/SEM best practices and strategies.
competitor’s website and follow industry best practices. Lead the creation of site content, social media and other features to continually improve the website user experience
and overseeing all aspects of our digital marketing including our website, email, social media campaigns, etc.
EDUCATIONAL QUALIFICATIONS & CERTIFICATIONS
in Marketing
Certification course in Advertising and PR Management from MICA
RELEVANT JOB EXPERIENCE
10+years’ experience in Marketing, Branding, Sales Support, Communications, PR, Media Promotions, Network Management, Events. Activations, team Management.
in online and offline marketing campaigns, Media Planning and Buying, ATL and BTL Promotions.
SKILLS & COMPETENCIES
Good communication skills and ability to communicate effectively with management, departments and vendors
thinker and understanding of Business objectives.
Handling and Management.
to Multitask and work under pressure.
to prioritize requirement and accordingly take necessary actions
thinker and out of the box thinking
not have any restrictions and reservations in terms of work related requirements and willing to travel as and when required
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