Performance Marketing Executive
Found in: Whatjobs IN C2 - 2 weeks ago
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Responsibilities Areas:
Plan and execute web, SEM, database marketing, email, and social media campaigns.
Measure and report campaign performance against goals (ROI and KPIs).
Identify trends and insights to optimize spend and performance.
Brainstorm new growth strategies through digital marketing.
Execute experiments and conversion tests, measuring outcomes.
Collaborate with internal teams to create and optimize landing pages.
Utilize strong analytical ability to evaluate end-to-end customer experience.
Identify critical conversion and drop-off points, optimizing user funnels.
Experience in setting up and optimizing PPC campaigns on major search engines.
KPIs
Conversion Rate
Cost per Acquisition (CPA)
Return on Investment (ROI):
Revenue Growth
Customer Acquisition Cost (CAC)
Lead Generation
Website Traffic
Social Media Reach
Desired Skills
Experience in setting up and optimizing PPC campaigns on major search engines.
1-2 years of experience in performance marketing.
Strong analytical skills to evaluate end-to-end customer experience and optimize user funnels
Ability to brainstorm and develop new growth strategies through digital marketing
Ability to measure and report campaign performance against ROI and KPIs, and identify trends and insights
Experience in executing experiments and conversion tests, and measuring outcomes.
Familiarity with digital marketing tools and platforms
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