performance marketer
3 weeks ago
Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics,
Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
Creating, managing and leading the search engine paid marketing campaigns of all our products and services like cloud, security, apple, etc.
Monitoring and analyzing web analytics and campaign performance.
Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles.
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
Monitor market intelligence and keep track on competitor movement and market situation.
Ensuring a positive ROI on client spending and PPC ad campaigning.
Paid Marketing Manager requirements and qualifications
Previous working experience as a Marketing Manager for 1-2 year(s)
A proven track record of successful marketing campaigns
In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Google ads, and more), and content distribution and placement networks
Hands-on experience in handling marketing budgets and forecasting/reporting results
Outstanding communication, presentation and leadership skills
Excellent organizational and time management skills
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