Retention Marketer

2 weeks ago


uttar pradesh, India GreenHonchos Full time
Job Title: Retention Marketing Specialist
Required Experience: 1-3 Years
Key Responsibilities:
Develop and execute customer retention strategies and campaigns that increase customer loyalty and drive repeat purchases
Analyze customer data to identify patterns and trends, and use insights to optimize retention efforts
Develop customer personas to understand customer needs, preferences, and pain points
Collaborate with cross-functional teams, including sales, customer service, and product development to ensure a cohesive customer experience
Develop and manage customer loyalty programs, including rewards and referral programs
Create and manage email marketing campaigns, including segmentation, testing, and optimization.
Implement and manage retargeting campaigns, including dynamic product ads and personalized recommendations
Continuously monitor and analyze campaign performance, and make data-driven recommendations to improve results.
Stay up-to-date with industry trends, and identify new opportunities to improve customer retention and increase customer lifetime value.
Qualifications required:
Bachelor's degree in marketing, business, or a related field
1-3 years of experience in retention marketing, with a focus on e-commerce/fashion/apparel/lifestyle
Experience with customer segmentation, data analysis, and campaign optimization
Strong written and verbal communication skills, with the ability to create compelling marketing messaging and content
Excellent project management skills, with the ability to manage multiple projects simultaneously
Creative and strategic thinker, with a passion for developing innovative marketing solutions
Strong analytical skills, with the ability to analyse data and make data-driven decisions
Experience with Google Analytics and other data analytics tools.
Understanding and expertise of marketing tools like Wigzo, Contlo, MoEngage.
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