Performance Marketing Executive
2 weeks ago
Develop and execute performance marketing campaigns across various channels including Meta, Google, and affiliate networks to drive user acquisition and retention for our games.
- Conduct thorough analysis of campaign performance metrics, including ROAS, CTR, CPA, and LTV, and leverage insights to optimize campaigns and maximize ROI.
- Collaborate with cross-functional teams including game development and creative to ensure alignment of marketing strategies with overall business objectives.
- Stay updated on industry trends, emerging technologies, and best practices in performance marketing, and proactively identify opportunities for innovation and improvement.
- Manage relationships with external partners such as advertising networks, agencies, and affiliates to expand our marketing reach and drive scalable growth.
- Monitor and manage marketing budgets effectively, ensuring efficient allocation of resources to achieve desired outcomes.
**Qualifications**:
- 2-3 years of experience in performance marketing, with a focus on user acquisition and retention in the gaming industry.
- Proven track record of managing successful performance marketing campaigns on platforms such as Meta, Google (including Google Ads and Universal App Campaigns), and affiliate networks.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights to optimize campaign performance.
- Passion for gaming and a deep understanding of gaming industry trends, player behavior, and monetization strategies.
- Experience with performance marketing tools and platforms such as Facebook Ads Manager, Google Analytics, and attribution tracking solutions.
- Knowledge of ASO (App Store Optimization) strategies and techniques to improve app visibility and conversion rates.
- Familiarity with ad creative best practices and A/B testing methodologies to optimize ad performance and user engagement.
- Understanding of gaming KPIs and metrics such as DAU, ARPDAU, and retention cohorts, and their impact on user acquisition and monetization strategies.
Pay: ₹400,000.00 - ₹480,000.00 per year
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Lead generation: 2 years (preferred)
- total work: 3 years (preferred)
- Marketing: 2 years (preferred)
**Language**:
- English (preferred)
Work Location: In person
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